Brandwave

How popular isFlight?

In September 2026, people searched for Flight by name about 30 times in New Zealand, a 50% increase from the previous year. These searches made up 0.84% of all New Zealand tenor ukulele brand searches, placing Flight fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about tenor ukulele brands, Flight appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Flight is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. FenderShare of searches 87.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. KalaShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LanikaiShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. CordobaShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. FlightShare of searches 0.84%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Flight website (opens in a new tab)

Follow Flight and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top tenor ukulele brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flight was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Flight is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kala1st
  2. Flight2nd
  3. Cordoba3rd
  4. Fender4th
  5. Lanikai5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lanikai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cordoba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tenor ukulele brands

5 answers

  • Asked ChatGPT

    “Which tenor ukulele brand should I buy in New Zealand?”

    1. 1Kala
    2. 2Flight

  • Asked ChatGPT

    “What are the best tenor ukulele brands in New Zealand?”

    1. 1Kala
    2. 2Flight

  • Asked ChatGPT

    “What's the best tenor ukulele brand in New Zealand for a beginner?”

    1. 1Kala
    2. 2Flight
    3. 3Fender

  • Searched Google, AI Overview

    “ukulele for beginners”

    1. Searched Google, AI Overview

      “best ukulele brand”

      1. 1Kala
      2. 2Cordoba
      3. 3Flight
      4. 4Lanikai

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which tenor ukulele brands compete with Flight?

    Flight against tenor ukulele brands in New Zealand, by month

    Share of searches by month for Fender, Kala, Lanikai, Flight. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFenderKalaLanikaiCordobaFlight
    Oct 202586.3%8.9%4%0.29%0.57%
    Nov 202587.1%8.2%3.5%0.88%0.29%
    Dec 202585.6%8.9%4%0.86%0.58%
    Jan 202686.6%8.4%4.2%0.6%0.3%
    Feb 202687%8.4%3.3%1%0.33%
    Mar 202687.4%9.3%2.5%0.55%0.27%
    Apr 202688.9%6.9%3.1%0.56%0.56%
    May 202688.5%7.7%2.5%0.5%0.75%
    Jun 202687.8%8.4%2.4%1.1%0.27%
    Jul 202687.2%9.3%2.5%0.82%0.27%
    Aug 202687.6%9.6%1.7%0.85%0.28%
    Sep 202687.5%7.8%3.1%0.84%0.84%

    1. 1.Fender

      87.5%

      Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share -0.1 points.

    2. 2.Kala

      7.8%

      Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -1.8 points.

    3. 3.Lanikai

      3.1%

      Held 3rd. 110 estimated branded searches, +83.3% vs prior month. Share +1.4 points.

    4. 4.Cordoba

      0.84%

      Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Flight

      0.84%

      Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.6 points.

    Compare popularity between Flight and its closest rivals

    How has branded search demand for Flight changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Flight in New Zealand rose from 20 to 30.
    • Across the 12 months ending September 2026, Flight fell from 4th to 5th among tenor ukulele brands in New Zealand.

    How did search popularity change for New Zealand tenor ukulele brands in September 2026?

    4 changes

    1. In September 2026, Lanikai gained share of searches among tenor ukulele brands in New Zealand, from 1.7% to 3.1%.

    2. In September 2026, Flight gained share of searches among tenor ukulele brands in New Zealand, from 0.28% to 0.84%.

    3. In September 2026, Kala lost share of searches among tenor ukulele brands in New Zealand, from 9.6% to 7.8%.

    4. Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

    How are Flight’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Flight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • flight ukulele

    Do you work for Flight? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

    Is Flight your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free