Brandwave

How popular isFender?

In September 2026, people searched for Fender by name about 4,370 times in New Zealand, about the same as the previous year. These searches made up 87.5% of all New Zealand tenor ukulele brand searches, placing Fender first out of five brands. When we asked both ChatGPT and Google AI Overviews about tenor ukulele brands, Fender appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Fender is the most searched of 5 competitors and the fourth most recommended in AI answers.

  1. FenderShare of searches 87.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. KalaShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LanikaiShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. CordobaShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. FlightShare of searches 0.84%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top tenor ukulele brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fender was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fender is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kala1st
  2. Flight2nd
  3. Cordoba3rd
  4. Fender4th
  5. Lanikai5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flight4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fender1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lanikai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cordoba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tenor ukulele brands

5 answers

  • Asked ChatGPT

    “Which tenor ukulele brand should I buy in New Zealand?”

    1. 1Kala
    2. 2Flight

  • Asked ChatGPT

    “What are the best tenor ukulele brands in New Zealand?”

    1. 1Kala
    2. 2Flight

  • Asked ChatGPT

    “What's the best tenor ukulele brand in New Zealand for a beginner?”

    1. 1Kala
    2. 2Flight
    3. 3Fender

  • Searched Google, AI Overview

    “ukulele for beginners”

    1. Searched Google, AI Overview

      “best ukulele brand”

      1. 1Kala
      2. 2Cordoba
      3. 3Flight
      4. 4Lanikai

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which tenor ukulele brands compete with Fender?

    Fender against tenor ukulele brands in New Zealand, by month

    Share of searches by month for Fender, Kala, Lanikai. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFenderKalaLanikaiCordobaFlight
    Oct 202586.3%8.9%4%0.29%0.57%
    Nov 202587.1%8.2%3.5%0.88%0.29%
    Dec 202585.6%8.9%4%0.86%0.58%
    Jan 202686.6%8.4%4.2%0.6%0.3%
    Feb 202687%8.4%3.3%1%0.33%
    Mar 202687.4%9.3%2.5%0.55%0.27%
    Apr 202688.9%6.9%3.1%0.56%0.56%
    May 202688.5%7.7%2.5%0.5%0.75%
    Jun 202687.8%8.4%2.4%1.1%0.27%
    Jul 202687.2%9.3%2.5%0.82%0.27%
    Aug 202687.6%9.6%1.7%0.85%0.28%
    Sep 202687.5%7.8%3.1%0.84%0.84%

    1. 1.Fender

      87.5%

      Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share -0.1 points.

    2. 2.Kala

      7.8%

      Held 2nd. 280 estimated branded searches, -17.6% vs prior month. Share -1.8 points.

    3. 3.Lanikai

      3.1%

      Held 3rd. 110 estimated branded searches, +83.3% vs prior month. Share +1.4 points.

    4. 4.Cordoba

      0.84%

      Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Flight

      0.84%

      Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.6 points.

    Compare popularity between Fender and its closest rivals

    Every comparison with Fender

    20 comparisons

    How has branded search demand for Fender changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fender in New Zealand held steady, from 4.2K to 4.4K.
    • Across the 12 months ending September 2026, Fender’s share of searches among tenor ukulele brands in New Zealand increased from 86.3% to 87.5%.
    • Across the 12 months ending September 2026, Fender’s share of searches among tenor ukulele brands in New Zealand peaked at 88.9% in April 2026 and was lowest at 85.6% in December 2025.

    How did search popularity change for New Zealand tenor ukulele brands in September 2026?

    4 changes

    1. In September 2026, Lanikai gained share of searches among tenor ukulele brands in New Zealand, from 1.7% to 3.1%.

    2. In September 2026, Flight gained share of searches among tenor ukulele brands in New Zealand, from 0.28% to 0.84%.

    3. In September 2026, Kala lost share of searches among tenor ukulele brands in New Zealand, from 9.6% to 7.8%.

    4. Estimated monthly branded searches for Cordoba in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

    How are Fender’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fender
    • fender acoustic guitar
    • fender bass
    • fender electric guitar
    • fender guitar
    • fender jazzmaster
    • fender mustang
    • fender p bass
    • fender strat
    • fender tele

    Do you work for Fender? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Fender compete?

    Fender is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Guitar brands1st of 834.2%Show ranking
    Mandolin brands1st of 1044.3%Show ranking
    Banjo brands1st of 745.5%Show ranking
    Baritone guitar brands1st of 356.8%Show ranking
    Guitar amp brands1st of 767.2%Show ranking
    Guitar tuner brands1st of 667.4%Show ranking
    Tenor ukulele brands1st of 587.5%Shown above
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