How popular isZebra in search?
In September 2026, there were an estimated 320 branded searches for Zebra worldwide which held steady over the last 12 months. Zebra holds 0.05% estimated Share of Search among barcode Scanner brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Zebra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which barcode Scanner brands compete with Zebra?
Share of Search by month for Honeywell, Square, Clover, Inateck, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | Honeywell | Square | Clover | Inateck | Zebra |
|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 13.6% | 6.2% | 1.4% | 0.05% |
| Nov 2025 | 79.4% | 13% | 5.8% | 1.8% | 0.05% |
| Dec 2025 | 78.3% | 14.1% | 5.9% | 1.7% | 0.06% |
| Jan 2026 | 77.7% | 14.4% | 6.2% | 1.7% | 0.06% |
| Feb 2026 | 72.8% | 18.4% | 7.1% | 1.6% | 0.05% |
| Mar 2026 | 73.1% | 18.7% | 6.5% | 1.6% | 0.04% |
| Apr 2026 | 68.8% | 22.8% | 6.8% | 1.5% | 0.04% |
| May 2026 | 65.8% | 26.3% | 6.4% | 1.5% | 0.05% |
| Jun 2026 | 69.2% | 24% | 5.5% | 1.3% | 0.03% |
| Jul 2026 | 68.2% | 23.8% | 6.4% | 1.5% | 0.05% |
| Aug 2026 | 70.6% | 20.9% | 6.6% | 1.9% | 0.09% |
| Sep 2026 | 74.5% | 16.8% | 6.6% | 2% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 450K | 0% | +3.9 points | |
| 2, held 2nd | 16.8% | 102K | -23.6% | -4 points | |
| 3, held 3rd | 6.6% | 40K | -4.4% | +0.1 points | |
| 4, held 4th | 2% | 12.1K | -0.41% | +0.1 points | |
| 5, held 5th | 0.05% | 320 | -45.8% | 0 points |
74.5%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +3.9 points.
2.
Square16.8%
Held 2nd. 102K estimated branded searches, -23.6% vs prior month. Share -4 points.
3.
Clover6.6%
Held 3rd. 40K estimated branded searches, -4.4% vs prior month. Share +0.1 points.
4.
Inateck2%
Held 4th. 12.1K estimated branded searches, -0.41% vs prior month. Share +0.1 points.
5.
Zebra0.05%
Held 5th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.
Compare search popularity between Zebra and its closest rivals
Every comparison with Zebra
37 comparisons
- DC vs Zebra
- Brady vs Zebra
- Brother vs Zebra
- Clover vs Zebra
- Cross vs Zebra
- DYMO vs Zebra
- Epson vs Zebra
- Honeywell vs Zebra
- Horseware vs Zebra
- IKEA vs Zebra
- Inateck vs Zebra
- Premier Equine vs Zebra
- Rollo vs Zebra
- Select Blinds vs Zebra
- Shires vs Zebra
- Smart vs Zebra
- Square vs Zebra
- Uline vs Zebra
- uni-ball vs Zebra
- WeatherBeeta vs Zebra
- Avery Dennison vs Zebra
- Avery vs Zebra
- BIC vs Zebra
- Brother P-touch vs Zebra
- Faber-Castell vs Zebra
- Lamy vs Zebra
- Pilot vs Zebra
- Pilot vs Zebra
- Sendle vs Zebra
- Sharpie vs Zebra
- Shippit vs Zebra
- ShipStation vs Zebra
- Stabilo vs Zebra
- Amigo vs Zebra
- PARKER vs Zebra
- Mio vs Zebra
- Rambo vs Zebra
How has branded search demand for Zebra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide held steady at 320.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among barcode Scanner brands worldwide held steady at 0.05%.
How did search popularity change for barcode Scanner brands worldwide in September 2026?
4 changes
In September 2026, Honeywell gained estimated Share of Search among barcode Scanner brands worldwide, from 70.6% to 74.5%.
In September 2026, Square lost estimated Share of Search among barcode Scanner brands worldwide, from 20.9% to 16.8%.
Clover’s estimated Share of Search among barcode Scanner brands worldwide has gained ground for 3 months in a row, from 5.5% to 6.6% in September 2026.
Inateck’s estimated Share of Search among barcode Scanner brands worldwide has gained ground for 3 months in a row, from 1.3% to 2% in September 2026.
Where does Zebra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Roller Shades brands | 4th of 4 | <0.01% | Show ranking |
| Roller Blinds brands | 3rd of 3 | <0.01% | Show ranking |
| Pen brands | 6th of 6 | 0.02% | Show ranking |
| Label printer brands | 6th of 6 | 0.02% | Show ranking |
| Label maker brands | 10th of 10 | 0.04% | Show ranking |
| Barcode Scanner brands | 5th of 5 | 0.05% | Shown above |
| Barcode Labels brands | 4th of 4 | 0.06% | Show ranking |
| Barcode Printer brands | 6th of 6 | 0.06% | Show ranking |
| Label printing | 5th of 6 | 0.06% | Show ranking |
| Highlighter brands | 3rd of 3 | 0.1% | Show ranking |
| Pens | 5th of 6 | 0.13% | Show ranking |
| Fence Charger brands | 2nd of 3 | 0.13% | Show ranking |
| Fly Rug brands | 5th of 8 | 0.8% | Show ranking |
| Fly Sheet brands | 4th of 7 | 1.8% | Show ranking |
How is Zebra measured?
Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zebra highlighter
Do you work for Zebra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zebra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.