How popular isZebra in search?
In September 2026, there were an estimated 57.6K branded searches for Zebra worldwide which is down 10.7% over the last 12 months. Zebra holds 3.4% estimated Share of Search among label printer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Zebra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label printer brands | 5th of 6 | 3.4% | Shown below |
| Pen brands | 3rd of 5 | 5.7% | Show ranking |
| Label printing | 4th of 6 | 6.9% | Show ranking |
| Barcode printer brands | 3rd of 4 | 7.8% | Show ranking |
| Pens | 3rd of 6 | 9.5% | Show ranking |
| Label maker brands | 4th of 6 | 10.2% | Show ranking |
| Barcode labels brands | 3rd of 3 | 14% | Show ranking |
| Highlighter brands | 3rd of 3 | 14.9% | Show ranking |
Which label printer brands compete with Zebra?
Share of Search by month for Epson, Brother, DYMO, Rollo, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | Epson | Brother | DYMO | Rollo | Zebra | Brady |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 29.7% | 10.6% | 7.7% | 3.7% | 0.46% |
| Nov 2025 | 49.5% | 29% | 10.1% | 7.7% | 3.3% | 0.38% |
| Dec 2025 | 45.9% | 34.5% | 9.1% | 7.1% | 3.1% | 0.28% |
| Jan 2026 | 50.8% | 29.4% | 9.5% | 6.7% | 3.2% | 0.33% |
| Feb 2026 | 50.5% | 29.2% | 9.8% | 6.7% | 3.3% | 0.49% |
| Mar 2026 | 49.4% | 29.7% | 9.3% | 7.8% | 3.4% | 0.47% |
| Apr 2026 | 51% | 27.9% | 9.2% | 8.2% | 3.3% | 0.4% |
| May 2026 | 50.2% | 29% | 9.1% | 8.1% | 3.3% | 0.4% |
| Jun 2026 | 52% | 27.6% | 8.6% | 8.4% | 3.1% | 0.41% |
| Jul 2026 | 50.4% | 30.3% | 9.1% | 6.6% | 3.2% | 0.4% |
| Aug 2026 | 50.6% | 29.4% | 9.9% | 6.4% | 3.4% | 0.38% |
| Sep 2026 | 50.7% | 28.3% | 10.9% | 6.4% | 3.4% | 0.38% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 871K | 0% | +0.1 points | |
| 2, held 2nd | 28.3% | 485K | -4% | -1.1 points | |
| 3, held 3rd | 10.9% | 186K | +9.7% | +1 points | |
| 4, held 4th | 6.4% | 110K | 0% | 0 points | |
| 5, held 5th | 3.4% | 57.6K | -1.7% | 0 points | |
| 6, held 6th | 0.38% | 6.6K | 0% | 0 points |
1.
Epson
50.7%
Held 1st. 871K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Brother28.3%
Held 2nd. 485K estimated branded searches, -4% vs prior month. Share -1.1 points.
3.
DYMO
10.9%
Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1 points.
4.
Rollo6.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Zebra3.4%
Held 5th. 57.6K estimated branded searches, -1.7% vs prior month. Share 0 points.
6.
Brady
0.38%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zebra and its closest rivals
Every comparison with Zebra
19 comparisons
- Avery Dennison vs Zebra
- Avery vs Zebra
- BIC vs Zebra
- Brother vs Zebra
- DYMO vs Zebra
- Epson vs Zebra
- Faber-Castell vs Zebra
- Parker vs Zebra
- Pilot vs Zebra
- Rollo vs Zebra
- Sharpie vs Zebra
- Stabilo vs Zebra
- Cross vs Zebra
- Lamy vs Zebra
- Pilot vs Zebra
- Brother P-touch vs Zebra
- uni-ball vs Zebra
- Brady vs Zebra
- Printronix vs Zebra
How has branded search demand for Zebra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide fell from 64.5K to 57.6K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among label printer brands worldwide held steady, from 3.7% to 3.4%.
How did search popularity change for label printer brands worldwide in September 2026?
5 changes
In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 9.9% to 10.9%.
In September 2026, Brother lost estimated Share of Search among label printer brands worldwide, from 29.4% to 28.3%.
Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Rollo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Zebra worldwide fell 10.7% over 12 measured months, from 64.5K to 57.6K in September 2026.
How is Zebra measured?
Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- zebra barcode labels
- zebra barcode printer
- zebra highlighter
- zebra label
- zebra label printer
- zebra label printing
- zebra pen
Do you work for Zebra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zebra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.