How popular isZebra in search?
In September 2026, there were an estimated 320 branded searches for Zebra worldwide which held steady over the last 12 months. Zebra holds 0.1% estimated Share of Search among highlighter brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which highlighter brands compete with Zebra?
Share of Search by month for Sharpie, Stabilo, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | Sharpie | Stabilo | Zebra |
|---|---|---|---|
| Oct 2025 | 50% | 50% | 0.1% |
| Nov 2025 | 50% | 50% | 0.1% |
| Dec 2025 | 50% | 50% | 0.1% |
| Jan 2026 | 45% | 54.9% | 0.11% |
| Feb 2026 | 45% | 54.9% | 0.11% |
| Mar 2026 | 54.9% | 45% | 0.09% |
| Apr 2026 | 55% | 45% | 0.09% |
| May 2026 | 54.9% | 45% | 0.11% |
| Jun 2026 | 55% | 44.9% | 0.11% |
| Jul 2026 | 49.9% | 49.9% | 0.12% |
| Aug 2026 | 45% | 54.8% | 0.16% |
| Sep 2026 | 50% | 50% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50% | 165K | 0% | +4.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 50% | 165K | -17.9% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.1% | 320 | -45.8% | -0.1 points |
1.
Sharpie
50%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.
Stabilo
50%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -4.9 points.
3.
Zebra0.1%
Held 3rd. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.
Compare search popularity between Zebra and its closest rivals
Every comparison with Zebra
19 comparisons
- Avery Dennison vs Zebra
- Brady vs Zebra
- Brother vs Zebra
- Cross vs Zebra
- DYMO vs Zebra
- Epson vs Zebra
- Pilot vs Zebra
- Printronix vs Zebra
- Rollo vs Zebra
- uni-ball vs Zebra
- Avery vs Zebra
- BIC vs Zebra
- Brother P-touch vs Zebra
- Faber-Castell vs Zebra
- Lamy vs Zebra
- Pilot vs Zebra
- Sharpie vs Zebra
- Stabilo vs Zebra
- PARKER vs Zebra
How has branded search demand for Zebra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zebra worldwide held steady at 320.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among highlighter brands worldwide held steady at 0.1%.
How did search popularity change for highlighter brands worldwide in September 2026?
2 changes
In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.
Where does Zebra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Label printer brands | 6th of 6 | 0.02% | Show ranking |
| Pen brands | 5th of 5 | 0.03% | Show ranking |
| Label maker brands | 6th of 6 | 0.06% | Show ranking |
| Label printing | 6th of 6 | 0.06% | Show ranking |
| Barcode printer brands | 4th of 4 | 0.08% | Show ranking |
| Barcode labels brands | 3rd of 3 | 0.09% | Show ranking |
| Highlighter brands | 3rd of 3 | 0.1% | Shown above |
| Pens | 5th of 6 | 0.13% | Show ranking |
How is Zebra measured?
Brandwave collects information about searches that people make online using Zebra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zebra highlighter
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Is Zebra your brand?
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