Brandwave

How popular isWahoo in search?

In September 2026, there were an estimated 92.8K branded searches for Wahoo worldwide which is down 10.9% over the last 12 months. Wahoo holds 14.9% estimated Share of Search among indoor bike brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Zwift78.8%
  2. Wahoo14.9%
  3. Tacx6.3%
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Which indoor bike brands compete with Wahoo?

Wahoo against indoor bike brands worldwide, by month

Share of Search by month for Zwift, Wahoo, Tacx. The figures are in the table below the chart.

View monthly share of search table
MonthZwiftWahooTacx
Oct 202576.5%14.3%9.2%
Nov 202577.7%14.1%8.1%
Dec 202577.3%14.8%7.9%
Jan 202679.8%12.9%7.3%
Feb 202679.8%13.2%7%
Mar 202678.4%15%6.6%
Apr 202673.8%18.7%7.5%
May 202675.1%18.6%6.3%
Jun 202673.4%19.2%7.5%
Jul 202675.7%18%6.2%
Aug 202676.6%17.1%6.3%
Sep 202678.8%14.9%6.3%

  1. 1.Zwift

    78.8%

    Held 1st. 490K estimated branded searches, +26.6% vs prior month. Share +2.2 points.

  2. 2.Wahoo

    14.9%

    Held 2nd. 92.8K estimated branded searches, +7.5% vs prior month. Share -2.2 points.

  3. 3.Tacx

    6.3%

    Held 3rd. 39K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Wahoo and its closest rivals

Every comparison with Wahoo

How has branded search demand for Wahoo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 92.8K.
  • Across the 12 months ending September 2026, Wahoo’s estimated Share of Search among indoor bike brands worldwide increased from 14.3% to 14.9%.
  • Across the 12 months ending September 2026, Wahoo’s estimated Share of Search among indoor bike brands worldwide peaked at 19.2% in June 2026 and was lowest at 12.9% in January 2026.

How did search popularity change for indoor bike brands worldwide in September 2026?

  1. In September 2026, Zwift gained estimated Share of Search among indoor bike brands worldwide, from 76.6% to 78.8%.

  2. In September 2026, Wahoo lost estimated Share of Search among indoor bike brands worldwide, from 17.1% to 14.9%.

  3. Estimated monthly branded searches for Tacx worldwide fell 42% over 12 measured months, from 67.2K to 39K in September 2026.

Where does Wahoo compete?

Wahoo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
GPS cycling computer brands2nd of 72%Show ranking
Bike computers2nd of 62%Show ranking
Cycling apps4th of 52.5%Show ranking
Exercise bike brands5th of 56.4%Show ranking
Bike trainers3rd of 69.7%Show ranking
Indoor cycling trainer brands2nd of 612.8%Show ranking
Indoor bike brands2nd of 314.9%Shown above
Smart bike brands2nd of 314.9%Show ranking

How is Wahoo measured?

Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • cycling computer wahoo
  • cycling trainer wahoo
  • wahoo elemnt
  • wahoo kickr

Do you work for Wahoo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Wahoo your brand?

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