Smart bike brands:Which are searched most?
In September 2026, Zwift was the most searched among smart bike brands worldwide, with an estimated 490K branded searches and 78.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the smart bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zwift, Wahoo, Tacx. The figures are in the table below the chart.
View monthly share of search table
| Month | Zwift | Wahoo | Tacx |
|---|---|---|---|
| Oct 2025 | 76.5% | 14.3% | 9.2% |
| Nov 2025 | 77.7% | 14.1% | 8.1% |
| Dec 2025 | 77.3% | 14.8% | 7.9% |
| Jan 2026 | 79.8% | 12.9% | 7.3% |
| Feb 2026 | 79.8% | 13.2% | 7% |
| Mar 2026 | 78.4% | 15% | 6.6% |
| Apr 2026 | 73.8% | 18.7% | 7.5% |
| May 2026 | 75.1% | 18.6% | 6.3% |
| Jun 2026 | 73.4% | 19.2% | 7.5% |
| Jul 2026 | 75.7% | 18% | 6.2% |
| Aug 2026 | 76.6% | 17.1% | 6.3% |
| Sep 2026 | 78.8% | 14.9% | 6.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.8% | 490K | +26.6% | +2.2 points | |
| 2, held 2nd | 14.9% | 92.8K | +7.5% | -2.2 points | |
| 3, held 3rd | 6.3% | 39K | +22.3% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among smart bike brands worldwide?
3 brands
In September 2026, Zwift was the most searched among smart bike brands worldwide, with an estimated 490K branded searches and 78.8% estimated Share of Search within this set. Wahoo is in 2nd place, 63.9 percentage points behind at 14.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Zwift | 76.5% → 78.8% | 79.8%Jan 2026 | 73.4%Jun 2026 | 1st |
 Wahoo | 14.3% → 14.9% | 19.2%Jun 2026 | 12.9%Jan 2026 | 2nd |
 Tacx | 9.2% → 6.3% | 9.2%Oct 2025 | 6.2%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Zwift’s estimated Share of Search among smart bike brands worldwide increased from 76.5% to 78.8%.
- Across the 12 months ending September 2026, Wahoo’s estimated Share of Search among smart bike brands worldwide increased from 14.3% to 14.9%.
- Across the 12 months ending September 2026, Tacx’s estimated Share of Search among smart bike brands worldwide decreased from 9.2% to 6.3%.
- Across the 12 months ending September 2026, Zwift’s estimated Share of Search among smart bike brands worldwide peaked at 79.8% in January 2026 and was lowest at 73.4% in June 2026.
- Across the 12 months ending September 2026, Wahoo’s estimated Share of Search among smart bike brands worldwide peaked at 19.2% in June 2026 and was lowest at 12.9% in January 2026.
- Across the 12 months ending September 2026, Tacx’s estimated Share of Search among smart bike brands worldwide peaked at 9.2% in October 2025 and was lowest at 6.2% in July 2026.
How did search popularity change for smart bike brands worldwide in September 2026?
3 changes
In September 2026, Zwift gained estimated Share of Search among smart bike brands worldwide, from 76.6% to 78.8%.
In September 2026, Wahoo lost estimated Share of Search among smart bike brands worldwide, from 17.1% to 14.9%.
Estimated monthly branded searches for Tacx worldwide fell 42% over 12 measured months, from 67.2K to 39K in September 2026.
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