Brandwave

How popular isZwift in search?

In September 2026, there were an estimated 490K branded searches for Zwift worldwide which is down 12.3% over the last 12 months. Zwift holds 10.6% estimated Share of Search among cycling apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Strava64.6%
  2. Komoot23.7%
  3. Zwift10.6%
  4. Wahoo0.58%
  5. TrainerRoad0.52%
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Where does Zwift compete?

Zwift is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps3rd of 510.6%Shown below
Indoor cycling trainer brands1st of 673.8%Show ranking

Which cycling apps compete with Zwift?

Zwift against cycling apps worldwide, by month

Share of Search by month for Strava, Komoot, Zwift. The figures are in the table below the chart.

View monthly share of search table
MonthStravaKomootZwiftWahooTrainerRoad
Oct 202563.6%19.1%15.7%0.63%0.94%
Nov 202563.6%15.7%19.1%0.63%0.94%
Dec 202568%13.7%16.7%0.55%1%
Jan 202663.4%15.6%19.1%0.51%1.4%
Feb 202665.6%19.7%13.2%0.47%0.97%
Mar 202665.8%24.2%8.8%0.58%0.65%
Apr 202663.5%28.3%7%0.69%0.51%
May 202663.5%28.3%7%0.69%0.51%
Jun 202664.4%28.8%5.8%0.63%0.43%
Jul 202658.7%32.1%7.9%0.79%0.48%
Aug 202662.5%27.9%8.4%0.69%0.51%
Sep 202664.6%23.7%10.6%0.58%0.52%

  1. 1.Strava

    64.6%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Komoot

    23.7%

    Held 2nd. 823K estimated branded searches, -17.7% vs prior month. Share -4.2 points.

  3. 3.Zwift

    10.6%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  4. 4.Wahoo

    0.58%

    Held 4th. 20.2K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.TrainerRoad

    0.52%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Zwift and its closest rivals

Every comparison with Zwift

How has branded search demand for Zwift changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zwift worldwide fell from 559K to 490K.
  • Across the 12 months ending September 2026, Zwift’s estimated Share of Search among cycling apps worldwide decreased from 15.7% to 10.6%.
  • Across the 12 months ending September 2026, Zwift’s estimated Share of Search among cycling apps worldwide peaked at 19.1% in November 2025 and was lowest at 5.8% in June 2026.

How did search popularity change for cycling apps worldwide in September 2026?

  1. In September 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 8.4% to 10.6%.

  2. In September 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 62.5% to 64.6%.

  3. In September 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 27.9% to 23.7%.

  4. Estimated monthly branded searches for Wahoo worldwide rose 12.2% over 12 measured months, from 18K to 20.2K in September 2026.

  5. Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How is Zwift measured?

Brandwave collects information about searches that people make online using Zwift’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • zwift
  • zwift ride
  • zwift trainer

Do you work for Zwift? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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