Brandwave

How popular isZwift in search?

In September 2026, there were an estimated 490K branded searches for Zwift worldwide which is down 12.3% over the last 12 months. Zwift holds 20% estimated Share of Search among indoor Bike brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smart74.6%
  2. Zwift20%
  3. Wahoo3.8%
  4. Tacx1.6%
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Which indoor Bike brands compete with Zwift?

Zwift against indoor Bike brands worldwide, by month

Share of Search by month for Smart, Zwift, Wahoo. The figures are in the table below the chart.

View monthly share of search table
MonthSmartZwiftWahooTacx
Oct 202571.5%21.8%4.1%2.6%
Nov 202567.7%25.1%4.6%2.6%
Dec 202572.3%21.4%4.1%2.2%
Jan 202669.5%24.4%3.9%2.2%
Feb 202677.4%18.1%3%1.6%
Mar 202680%15.7%3%1.3%
Apr 202682.5%12.9%3.3%1.3%
May 202682.3%13.3%3.3%1.1%
Jun 202684.7%11.2%2.9%1.1%
Jul 202678.7%16.1%3.8%1.3%
Aug 202678.4%16.6%3.7%1.4%
Sep 202674.6%20%3.8%1.6%

  1. 1.Smart

    74.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Zwift

    20%

    Held 2nd. 490K estimated branded searches, +26.6% vs prior month. Share +3.4 points.

  3. 3.Wahoo

    3.8%

    Held 3rd. 92.8K estimated branded searches, +7.5% vs prior month. Share +0.1 points.

  4. 4.Tacx

    1.6%

    Held 4th. 39K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

Compare search popularity between Zwift and its closest rivals

Every comparison with Zwift

How has branded search demand for Zwift changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Zwift worldwide fell from 559K to 490K.
  • Across the 12 months ending September 2026, Zwift’s estimated Share of Search among indoor Bike brands worldwide decreased from 21.8% to 20%.
  • Across the 12 months ending September 2026, Zwift’s estimated Share of Search among indoor Bike brands worldwide peaked at 25.1% in November 2025 and was lowest at 11.2% in June 2026.

How did search popularity change for indoor Bike brands worldwide in September 2026?

  1. In September 2026, Zwift gained estimated Share of Search among indoor Bike brands worldwide, from 16.6% to 20%.

  2. In September 2026, Smart lost estimated Share of Search among indoor Bike brands worldwide, from 78.4% to 74.6%.

  3. Estimated monthly branded searches for Tacx worldwide fell 42% over 12 measured months, from 67.2K to 39K in September 2026.

  4. Estimated monthly branded searches for Wahoo worldwide fell 10.9% over 12 measured months, from 104K to 92.8K in September 2026.

Where does Zwift compete?

Zwift is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cycling apps3rd of 513.4%Show ranking
Indoor Bike brands2nd of 420%Shown above
Bike trainers1st of 651.2%Show ranking
Indoor cycling trainer brands1st of 667.6%Show ranking
Smart Bike brands1st of 378.8%Show ranking

How is Zwift measured?

Brandwave collects information about searches that people make online using Zwift’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • zwift
  • zwift ride
  • zwift trainer

Do you work for Zwift? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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