Brandwave

How popular isShimano in search?

In September 2026, there were an estimated 368K branded searches for Shimano worldwide which held steady over the last 12 months. Shimano holds 5.8% estimated Share of Search among MTB shoes brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vans84.8%
  2. Specialized8.1%
  3. Shimano5.8%
  4. Giro0.95%
  5. Sidi0.3%
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Where does Shimano compete?

Shimano is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
MTB shoes brands3rd of 55.8%Shown below
Tackle box brands1st of 633.5%Show ranking
Gravel shoes brands2nd of 536.2%Show ranking
Bike shoes brands2nd of 537.9%Show ranking
Road shoes brands2nd of 340.9%Show ranking
Tackle bag brands1st of 345.8%Show ranking
Fishing reel brands1st of 656.5%Show ranking
Spinning reels brands1st of 563.8%Show ranking
Cycling shoe brands1st of 667.6%Show ranking

Which MTB shoes brands compete with Shimano?

Shimano against MTB shoes brands worldwide, by month

Share of Search by month for Vans, Specialized, Shimano. The figures are in the table below the chart.

View monthly share of search table
MonthVansSpecializedShimanoGiroSidi
Oct 202583.3%8.1%7%1.3%0.32%
Nov 202589.1%5.6%4.1%1%0.22%
Dec 202589.8%4.6%4.1%1.3%0.21%
Jan 202685.3%6.7%5.9%1.8%0.3%
Feb 202686%6.6%5.9%1.2%0.31%
Mar 202684.5%8.3%5.8%1.2%0.31%
Apr 202678.9%11.3%8.1%1.4%0.35%
May 202681.8%9.8%6.9%1.2%0.35%
Jun 202681.8%9.8%6.9%1.2%0.36%
Jul 202683.2%8.1%5.7%2.6%0.34%
Aug 202686.4%6.9%4.8%1.6%0.29%
Sep 202684.8%8.1%5.8%0.95%0.3%

  1. 1.Vans

    84.8%

    Held 1st. 5.4M estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  2. 2.Specialized

    8.1%

    Held 2nd. 512K estimated branded searches, -2.6% vs prior month. Share +1.2 points.

  3. 3.Shimano

    5.8%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Giro

    0.95%

    Held 4th. 60.3K estimated branded searches, -49.8% vs prior month. Share -0.6 points.

  5. 5.Sidi

    0.3%

    Held 5th. 19.2K estimated branded searches, -13.5% vs prior month. Share 0 points.

Compare search popularity between Shimano and its closest rivals

Every comparison with Shimano

How has branded search demand for Shimano changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shimano worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among MTB shoes brands worldwide decreased from 7% to 5.8%.
  • Across the 12 months ending September 2026, Shimano’s estimated Share of Search among MTB shoes brands worldwide peaked at 8.1% in April 2026 and was lowest at 4.1% in November 2025.

How did search popularity change for MTB shoes brands worldwide in September 2026?

  1. In September 2026, Specialized gained estimated Share of Search among MTB shoes brands worldwide, from 6.9% to 8.1%.

  2. In September 2026, Shimano gained estimated Share of Search among MTB shoes brands worldwide, from 4.8% to 5.8%.

  3. In September 2026, Vans lost estimated Share of Search among MTB shoes brands worldwide, from 86.4% to 84.8%.

  4. In September 2026, Giro lost estimated Share of Search among MTB shoes brands worldwide, from 1.6% to 0.95%.

  5. Estimated monthly branded searches for Sidi worldwide rose 14.3% over 12 measured months, from 16.8K to 19.2K in September 2026.

How is Shimano measured?

Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shimano

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How the Brand Demand Index is measured

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