How popular isRing in search?
In September 2026, there were an estimated 1.1M branded searches for Ring worldwide which is down 13% over the last 12 months. Ring holds 0.02% estimated Share of Search among outdoor lighting worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Govee93.9%
Philips Hue5.6%
Festive Lights0.15%
SolarCentre0.12%
Auraglow0.11%
Ring0.02%
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Where does Ring compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor lighting | 6th of 6 | 0.02% | Shown below |
| Garden light brands | 4th of 5 | 0.04% | Show ranking |
| Home security camera brands | 1st of 6 | 37.2% | Show ranking |
| Fire alarm brands | 6th of 6 | 0.06% | Show ranking |
| Home alarm brands | 5th of 5 | 0.54% | Show ranking |
| Alarm panel brands | 5th of 5 | 0.03% | Show ranking |
| Pet camera brands | 1st of 6 | 87.1% | Show ranking |
| Video doorbell brands | 5th of 5 | 0.88% | Show ranking |
| Door bell brands | 4th of 4 | 1.1% | Show ranking |
| Smoke alarm brands | 6th of 6 | 0.21% | Show ranking |
Which outdoor lighting compete with Ring?
Share of Search by month for Govee, Philips Hue, Ring. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Philips Hue | Festive Lights | SolarCentre | Auraglow | Ring |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.2% | 8.2% | 0.27% | 0.12% | 0.14% | 0.02% |
| Nov 2025 | 87.5% | 11.8% | 0.47% | 0.14% | 0.14% | 0.03% |
| Dec 2025 | 91.1% | 8.2% | 0.4% | 0.12% | 0.17% | 0.02% |
| Jan 2026 | 92.9% | 6.8% | 0.1% | 0.08% | 0.11% | 0.01% |
| Feb 2026 | 94% | 5.7% | 0.07% | 0.1% | 0.12% | 0.01% |
| Mar 2026 | 95% | 4.7% | 0.07% | 0.19% | 0.09% | 0.01% |
| Apr 2026 | 95.8% | 3.9% | 0.07% | 0.19% | 0.11% | 0.01% |
| May 2026 | 95.7% | 3.9% | 0.07% | 0.23% | 0.09% | 0.01% |
| Jun 2026 | 95% | 4.7% | 0.08% | 0.15% | 0.11% | 0.01% |
| Jul 2026 | 93.9% | 5.7% | 0.1% | 0.19% | 0.14% | 0.02% |
| Aug 2026 | 94.9% | 4.7% | 0.1% | 0.15% | 0.11% | 0.02% |
| Sep 2026 | 93.9% | 5.6% | 0.15% | 0.12% | 0.11% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.9% | 6.1M | 0% | -1 points | |
| 2, held 2nd | 5.6% | 368K | +22.3% | +1 points | |
| 3, moved from 5th to 3rd | 0.15% | 9.9K | +50% | 0 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 0.12% | 8.1K | -18.2% | 0 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 0.11% | 7.3K | +1.8% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.02% | 1K | 0% | 0 points |
1.
Govee93.9%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share -1 points.
5.6%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1 points.
0.15%
Moved from 5th to 3rd. 9.9K estimated branded searches, +50% vs prior month. Share 0 points.
0.12%
Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Auraglow0.11%
Moved from 4th to 5th. 7.3K estimated branded searches, +1.8% vs prior month. Share 0 points.
6.
Ring0.02%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ring and its closest rivals
Every comparison with Ring
25 comparisons
- Reolink vs Ring
- Eufy vs Ring
- Arlo vs Ring
- Google Nest vs Ring
- Ring vs Wyze
- Furbo vs Ring
- Petcube vs Ring
- Ring vs SimpliSafe
- Lutec vs Ring
- ADT vs Ring
- First Alert vs Ring
- Kidde vs Ring
- Ring vs Siemens
- Auraglow vs Ring
- Festive Lights vs Ring
- Govee vs Ring
- Philips Hue vs Ring
- Ring vs SolarCentre
- Hardoll vs Ring
- Clipsal vs Ring
- Quell vs Ring
- Ring vs Skymee
- Bosch vs Ring
- DSC vs Ring
- Honeywell vs Ring
How has branded search demand for Ring changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ring worldwide fell from 1.2M to 1.1M.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among outdoor lighting worldwide held steady at 0.02%.
How did search popularity change for outdoor lighting worldwide in September 2026?
6 changes
In September 2026, Philips Hue gained estimated Share of Search among outdoor lighting worldwide, from 4.7% to 5.6%.
In September 2026, Govee lost estimated Share of Search among outdoor lighting worldwide, from 94.9% to 93.9%.
In September 2026, Festive Lights rose from 5th to 3rd among outdoor lighting worldwide.
In September 2026, Auraglow fell from 4th to 5th among outdoor lighting worldwide.
In September 2026, SolarCentre fell from 3rd to 4th among outdoor lighting worldwide.
Estimated monthly branded searches for Ring worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How is Ring measured?
Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- camera ring
- home security ring
- ring alarm panel
- ring camera
- ring doorbell
- ring fire alarm
- ring floodlight cam
- ring outdoor lighting
- ring security camera
- ring smoke alarm
- ring video doorbell
Who owns Ring?
Ring is owned by 
Amazon Connect, 
Amazon Music, Amazon SES, Amazon Web Services, 
Audible, 
eero and
Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ring your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.