How popular isRing in search?
In September 2026, there were an estimated 1.1M branded searches for Ring worldwide which is down 13% over the last 12 months. Ring holds 14.2% estimated Share of Search among outdoor lighting worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Govee80.6%
Ring14.2%
Philips Hue4.8%
Festive Lights0.13%
SolarCentre0.11%
Auraglow0.1%
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Where does Ring compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Outdoor lighting | 2nd of 6 | 14.2% | Shown below |
| Garden light brands | 2nd of 5 | 14.2% | Show ranking |
| Home security camera brands | 1st of 6 | 30.2% | Show ranking |
| Video doorbell brands | 1st of 5 | 32.5% | Show ranking |
| Fire alarm brands | 2nd of 6 | 32.7% | Show ranking |
| Home alarm brands | 1st of 5 | 34.4% | Show ranking |
| Door bell brands | 1st of 4 | 38.4% | Show ranking |
| Pet camera brands | 1st of 6 | 46.2% | Show ranking |
| Alarm panel brands | 1st of 5 | 48.2% | Show ranking |
| Smoke alarm brands | 1st of 6 | 65.4% | Show ranking |
Which outdoor lighting compete with Ring?
Share of Search by month for Govee, Ring, Philips Hue. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | Ring | Philips Hue | Festive Lights | SolarCentre | Auraglow |
|---|---|---|---|---|---|---|
| Oct 2025 | 77% | 15.6% | 6.9% | 0.23% | 0.1% | 0.12% |
| Nov 2025 | 73.4% | 16.1% | 9.9% | 0.4% | 0.12% | 0.12% |
| Dec 2025 | 75.9% | 16.6% | 6.8% | 0.34% | 0.1% | 0.14% |
| Jan 2026 | 80.5% | 13.3% | 5.9% | 0.09% | 0.07% | 0.1% |
| Feb 2026 | 79.2% | 15.8% | 4.8% | 0.06% | 0.09% | 0.1% |
| Mar 2026 | 83.9% | 11.6% | 4.1% | 0.06% | 0.17% | 0.08% |
| Apr 2026 | 84.8% | 11.5% | 3.4% | 0.06% | 0.17% | 0.1% |
| May 2026 | 84.7% | 11.5% | 3.4% | 0.06% | 0.2% | 0.08% |
| Jun 2026 | 80.4% | 15.3% | 4% | 0.07% | 0.13% | 0.1% |
| Jul 2026 | 78.2% | 16.7% | 4.7% | 0.08% | 0.15% | 0.11% |
| Aug 2026 | 80.6% | 15.1% | 4% | 0.09% | 0.13% | 0.09% |
| Sep 2026 | 80.6% | 14.2% | 4.8% | 0.13% | 0.11% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.6% | 6.1M | 0% | 0 points | |
| 2, held 2nd | 14.2% | 1.1M | -6% | -0.9 points | |
| 3, held 3rd | 4.8% | 368K | +22.3% | +0.9 points | |
| 4, moved from 6th to 4th | 0.13% | 9.9K | +50% | 0 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 0.11% | 8.1K | -18.2% | 0 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 0.1% | 7.3K | +1.8% | 0 pointsmoved from 5th to 6th |
1.
Govee80.6%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Ring14.2%
Held 2nd. 1.1M estimated branded searches, -6% vs prior month. Share -0.9 points.
4.8%
Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
0.13%
Moved from 6th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share 0 points.
0.11%
Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Auraglow0.1%
Moved from 5th to 6th. 7.3K estimated branded searches, +1.8% vs prior month. Share 0 points.
Compare search popularity between Ring and its closest rivals
Every comparison with Ring
25 comparisons
- Govee vs Ring
- Ring vs Siemens
- Eufy vs Ring
- ADT vs Ring
- Reolink vs Ring
- Honeywell vs Ring
- Google Nest vs Ring
- Philips Hue vs Ring
- Arlo vs Ring
- Ring vs Wyze
- Ring vs SimpliSafe
- Bosch vs Ring
- Quell vs Ring
- Furbo vs Ring
- Kidde vs Ring
- First Alert vs Ring
- Clipsal vs Ring
- Festive Lights vs Ring
- Petcube vs Ring
- Ring vs SolarCentre
- Auraglow vs Ring
- Lutec vs Ring
- DSC vs Ring
- Hardoll vs Ring
- Ring vs Skymee
How has branded search demand for Ring changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ring worldwide fell from 1.2M to 1.1M.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among outdoor lighting worldwide decreased from 15.6% to 14.2%.
- Across the 12 months ending September 2026, Ring’s estimated Share of Search among outdoor lighting worldwide peaked at 16.7% in July 2026 and was lowest at 11.5% in April 2026.
How did search popularity change for outdoor lighting worldwide in September 2026?
5 changes
In September 2026, Philips Hue gained estimated Share of Search among outdoor lighting worldwide, from 4% to 4.8%.
In September 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 15.1% to 14.2%.
In September 2026, Festive Lights rose from 6th to 4th among outdoor lighting worldwide.
In September 2026, Auraglow fell from 5th to 6th among outdoor lighting worldwide.
In September 2026, SolarCentre fell from 4th to 5th among outdoor lighting worldwide.
How is Ring measured?
Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- camera ring
- home security ring
- ring camera
- ring doorbell
- ring floodlight cam
- ring security camera
- ring video doorbell
Who owns Ring?
Ring is owned by 
Amazon Connect, 
Amazon Music, Amazon SES, Amazon Web Services, 
Audible, 
eero and
Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ring your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.