Brandwave

How popular isMiracle-Gro in search?

In September 2026, there were an estimated 33.1K branded searches for Miracle-Gro worldwide which is up 22.1% over the last 12 months. Miracle-Gro holds 4.9% estimated Share of Search among fertiliser brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ICL67.2%
  2. Haifa20.2%
  3. Nutrien7.4%
  4. Miracle-Gro4.9%
  5. Scotts0.24%
  6. Yara0.01%
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Where does Miracle-Gro compete?

Miracle-Gro is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fertiliser brands4th of 64.9%Shown below
Lawn fertiliser brands3rd of 48.8%Show ranking
Plant food brands2nd of 334.6%Show ranking
Lawn seed brands1st of 635.4%Show ranking
Garden mulch brands1st of 569.9%Show ranking

Which fertiliser brands compete with Miracle-Gro?

Miracle-Gro against fertiliser brands worldwide, by month

Share of Search by month for ICL, Haifa, Nutrien, Miracle-Gro. The figures are in the table below the chart.

View monthly share of search table
MonthICLHaifaNutrienMiracle-GroScottsYara
Oct 202563.3%23.2%8.5%4.7%0.22%0.02%
Nov 202562.2%22.7%10.2%4.6%0.18%0.01%
Dec 202568.5%20.5%7.5%3.4%0.13%0.02%
Jan 202666.8%20%9%4%0.16%0.02%
Feb 202655.3%30.3%9.1%5%0.29%0.02%
Mar 202639.5%48.3%6.5%5.3%0.39%0.01%
Apr 202652.9%28.9%7.1%10.6%0.52%0.01%
May 202664.9%15.9%5.8%13.1%0.35%<0.01%
Jun 202657.1%20.9%7.7%14%0.36%0.02%
Jul 202661.5%22.6%5.5%10.1%0.22%0.02%
Aug 202661%22.3%8.2%8.2%0.32%0.01%
Sep 202667.2%20.2%7.4%4.9%0.24%0.01%

  1. 1.ICL

    67.2%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share +6.3 points.

  2. 2.Haifa

    20.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share -2.1 points.

  3. 3.Nutrien

    7.4%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.8 points.

  4. 4.Miracle-Gro

    4.9%

    Moved from 3rd to 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -3.3 points.

  5. 5.Scotts

    0.24%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Yara

    0.01%

    Held 6th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

Compare search popularity between Miracle-Gro and its closest rivals

Every comparison with Miracle-Gro

How has branded search demand for Miracle-Gro changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Miracle-Gro worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Miracle-Gro’s estimated Share of Search among fertiliser brands worldwide peaked at 14% in June 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for fertiliser brands worldwide in September 2026?

  1. In September 2026, ICL gained estimated Share of Search among fertiliser brands worldwide, from 61% to 67.2%.

  2. In September 2026, Miracle-Gro lost estimated Share of Search among fertiliser brands worldwide, from 8.2% to 4.9%.

  3. In September 2026, Haifa lost estimated Share of Search among fertiliser brands worldwide, from 22.3% to 20.2%.

  4. In September 2026, Nutrien lost estimated Share of Search among fertiliser brands worldwide, from 8.2% to 7.4%.

  5. Estimated monthly branded searches for Scotts worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How is Miracle-Gro measured?

Brandwave collects information about searches that people make online using Miracle-Gro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miracle-gro

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How the Brand Demand Index is measured

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