How popular isMiracle-Gro in search?
In August 2026, there were an estimated 40.5K branded searches for Miracle-Gro worldwide which is up 49.4% over the last 11 months. Miracle-Gro holds 35.9% estimated Share of Search among plant food brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Miracle-Gro35.9%
Yates35.9%
- Osmocote24%
Thrive Pilates2.1%Tui2.1%
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Which plant food brands compete with Miracle-Gro?
Share of Search by month for Miracle-Gro, Yates, Osmocote, Thrive Pilates, Tui. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Yates | Osmocote | Thrive Pilates | Tui |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 47% | 21.1% | 3.4% | 2.8% |
| Nov 2025 | 25.8% | 47% | 21% | 2.8% | 3.4% |
| Dec 2025 | 25% | 45.7% | 20.4% | 4% | 5% |
| Jan 2026 | 24.3% | 44.3% | 24.3% | 3.9% | 3.2% |
| Feb 2026 | 30.9% | 37.7% | 25.3% | 3.3% | 2.7% |
| Mar 2026 | 38.4% | 25.7% | 31.4% | 2.2% | 2.2% |
| Apr 2026 | 43.7% | 23.9% | 29.2% | 1.4% | 1.7% |
| May 2026 | 48.8% | 21.9% | 26.7% | 1.3% | 1.3% |
| Jun 2026 | 51% | 22.8% | 22.8% | 1.7% | 1.7% |
| Jul 2026 | 42.6% | 34.9% | 19.1% | 1.7% | 1.7% |
| Aug 2026 | 35.9% | 35.9% | 24% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 40.5K | -33.1% | -6.8 points | |
| 2, held 2nd | 35.9% | 40.5K | -18.2% | +1 points | |
| 3, held 3rd | 24% | 27.1K | 0% | +4.9 points | |
| 4, held 4th | 2.1% | 2.4K | 0% | +0.4 points | |
| 5, held 5th | 2.1% | 2.4K | 0% | +0.4 points |
35.9%
Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -6.8 points.
2.
35.9%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.
3.Osmocote
24%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.1%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
2.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Miracle-Gro and its closest rivals
How has branded search demand for Miracle-Gro changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Miracle-Gro worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among plant food brands worldwide increased from 25.7% to 35.9%.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among plant food brands worldwide peaked at 51% in June 2026 and was lowest at 24.3% in January 2026.
- Across the 11 months ending August 2026, Miracle-Gro rose from 2nd to 1st among plant food brands worldwide.
How did search popularity change for plant food brands worldwide in August 2026?
5 changes
In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.
In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.
In August 2026, Miracle-Gro lost estimated Share of Search among plant food brands worldwide, from 42.6% to 35.9%.
Thrive Pilates’ estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.
Tui’s estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.
Where does Miracle-Gro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Garden mulch brands | 3rd of 6 | 4% | Show ranking |
| Fertiliser brands | 3rd of 6 | 8.2% | Show ranking |
| Lawn fertiliser brands | 2nd of 5 | 12.3% | Show ranking |
| Plant food brands | 1st of 5 | 35.9% | Shown above |
| Lawn seed brands | 1st of 6 | 68.6% | Show ranking |
How is Miracle-Gro measured?
Brandwave collects information about searches that people make online using Miracle-Gro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- miracle-gro
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Is Miracle-Gro your brand?
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