How popular isYates in search?
In August 2026, there were an estimated 40.5K branded searches for Yates worldwide which is down 18.2% over the last 11 months. Yates holds 35.9% estimated Share of Search among plant food brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Miracle-Gro35.9%
Yates35.9%
- Osmocote24%
Thrive Pilates2.1%Tui2.1%
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Which plant food brands compete with Yates?
Share of Search by month for Miracle-Gro, Yates, Osmocote, Thrive Pilates, Tui. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Yates | Osmocote | Thrive Pilates | Tui |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 47% | 21.1% | 3.4% | 2.8% |
| Nov 2025 | 25.8% | 47% | 21% | 2.8% | 3.4% |
| Dec 2025 | 25% | 45.7% | 20.4% | 4% | 5% |
| Jan 2026 | 24.3% | 44.3% | 24.3% | 3.9% | 3.2% |
| Feb 2026 | 30.9% | 37.7% | 25.3% | 3.3% | 2.7% |
| Mar 2026 | 38.4% | 25.7% | 31.4% | 2.2% | 2.2% |
| Apr 2026 | 43.7% | 23.9% | 29.2% | 1.4% | 1.7% |
| May 2026 | 48.8% | 21.9% | 26.7% | 1.3% | 1.3% |
| Jun 2026 | 51% | 22.8% | 22.8% | 1.7% | 1.7% |
| Jul 2026 | 42.6% | 34.9% | 19.1% | 1.7% | 1.7% |
| Aug 2026 | 35.9% | 35.9% | 24% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 40.5K | -33.1% | -6.8 points | |
| 2, held 2nd | 35.9% | 40.5K | -18.2% | +1 points | |
| 3, held 3rd | 24% | 27.1K | 0% | +4.9 points | |
| 4, held 4th | 2.1% | 2.4K | 0% | +0.4 points | |
| 5, held 5th | 2.1% | 2.4K | 0% | +0.4 points |
35.9%
Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -6.8 points.
2.
35.9%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.
3.Osmocote
24%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.1%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
2.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Yates and its closest rivals
How has branded search demand for Yates changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yates worldwide fell from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among plant food brands worldwide decreased from 47% to 35.9%.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among plant food brands worldwide peaked at 47% in November 2025 and was lowest at 21.9% in May 2026.
- Across the 11 months ending August 2026, Yates fell from 1st to 2nd among plant food brands worldwide.
How did search popularity change for plant food brands worldwide in August 2026?
5 changes
In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.
In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.
In August 2026, Miracle-Gro lost estimated Share of Search among plant food brands worldwide, from 42.6% to 35.9%.
Thrive Pilates’ estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.
Tui’s estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.
Where does Yates compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Weed killer brands | 3rd of 6 | 9.3% | Show ranking |
| Lawn fertiliser brands | 3rd of 5 | 12.3% | Show ranking |
| Compost brands | 2nd of 5 | 12.4% | Show ranking |
| Pest control brands | 2nd of 6 | 19.3% | Show ranking |
| Seeds brands | 2nd of 6 | 32.6% | Show ranking |
| Plant food brands | 2nd of 5 | 35.9% | Shown above |
How is Yates measured?
Brandwave collects information about searches that people make online using Yates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yates
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Is Yates your brand?
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