Brandwave

Thrive Pilates vs Yates:Which is more popular by branded search?

In August 2026, Yates had more branded searches than Thrive Pilates among plant food brands worldwide. Yates was estimated to have 40.5K branded searches compared to Thrive Pilates’ 2.4K, and held a 35.9% Share of Search versus Thrive Pilates’ 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among plant food brands worldwide in August 2026Which is more popular in search, Thrive Pilates or Yates?
Thrive Pilates2.1%2.4K searches
vs
Yates35.9%40.5K searches

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Which is more popular in search, Thrive Pilates or Yates?

Compare the plant food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Thrive Pilates and Yates among plant food brands worldwide, by month

Share of Search by month for Yates, Thrive Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroYatesOsmocoteThrive PilatesTui
Oct 202525.7%47%21.1%3.4%2.8%
Nov 202525.8%47%21%2.8%3.4%
Dec 202525%45.7%20.4%4%5%
Jan 202624.3%44.3%24.3%3.9%3.2%
Feb 202630.9%37.7%25.3%3.3%2.7%
Mar 202638.4%25.7%31.4%2.2%2.2%
Apr 202643.7%23.9%29.2%1.4%1.7%
May 202648.8%21.9%26.7%1.3%1.3%
Jun 202651%22.8%22.8%1.7%1.7%
Jul 202642.6%34.9%19.1%1.7%1.7%
Aug 202635.9%35.9%24%2.1%2.1%
Sep 2026—————

How has the Thrive Pilates and Yates comparison changed over the last 12 months?

  • Yates was ahead of Thrive Pilates in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among plant food brands worldwide moved from 3.4% to 2.1%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
  • Across the 11 months ending August 2026, Yates’ estimated Share of Search among plant food brands worldwide moved from 47% to 35.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for plant food brands worldwide in August 2026?

  1. In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.

  2. Thrive Pilates’ estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Thrive Pilates’ and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thrive Pilates

1 branded search term

  • thrive pilates

Yates

1 branded search term

  • yates

How the Brand Demand Index is measured

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