How popular isTui in search?
In August 2026, there were an estimated 2.4K branded searches for Tui worldwide which is down 17.2% over the last 11 months. Tui holds 2.1% estimated Share of Search among plant food brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Miracle-Gro35.9%
Yates35.9%
- Osmocote24%
Thrive Pilates2.1%Tui2.1%
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Which plant food brands compete with Tui?
Share of Search by month for Miracle-Gro, Yates, Osmocote, Thrive Pilates, Tui. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Yates | Osmocote | Thrive Pilates | Tui |
|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 47% | 21.1% | 3.4% | 2.8% |
| Nov 2025 | 25.8% | 47% | 21% | 2.8% | 3.4% |
| Dec 2025 | 25% | 45.7% | 20.4% | 4% | 5% |
| Jan 2026 | 24.3% | 44.3% | 24.3% | 3.9% | 3.2% |
| Feb 2026 | 30.9% | 37.7% | 25.3% | 3.3% | 2.7% |
| Mar 2026 | 38.4% | 25.7% | 31.4% | 2.2% | 2.2% |
| Apr 2026 | 43.7% | 23.9% | 29.2% | 1.4% | 1.7% |
| May 2026 | 48.8% | 21.9% | 26.7% | 1.3% | 1.3% |
| Jun 2026 | 51% | 22.8% | 22.8% | 1.7% | 1.7% |
| Jul 2026 | 42.6% | 34.9% | 19.1% | 1.7% | 1.7% |
| Aug 2026 | 35.9% | 35.9% | 24% | 2.1% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 40.5K | -33.1% | -6.8 points | |
| 2, held 2nd | 35.9% | 40.5K | -18.2% | +1 points | |
| 3, held 3rd | 24% | 27.1K | 0% | +4.9 points | |
| 4, held 4th | 2.1% | 2.4K | 0% | +0.4 points | |
| 5, held 5th | 2.1% | 2.4K | 0% | +0.4 points |
35.9%
Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -6.8 points.
2.
Yates
35.9%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.
3.Osmocote
24%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.
2.1%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Tui
2.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Tui and its closest rivals
How has branded search demand for Tui changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tui worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among plant food brands worldwide decreased from 2.8% to 2.1%.
- Across the 11 months ending August 2026, Tui’s estimated Share of Search among plant food brands worldwide peaked at 5% in December 2025 and was lowest at 1.3% in May 2026.
How did search popularity change for plant food brands worldwide in August 2026?
5 changes
In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.
In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.
In August 2026, Miracle-Gro lost estimated Share of Search among plant food brands worldwide, from 42.6% to 35.9%.

Thrive Pilates’ estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.
Tui’s estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.
Where does Tui compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lawn fertiliser brands | 4th of 5 | 0.73% | Show ranking |
| Compost brands | 5th of 5 | 0.73% | Show ranking |
| Plant food brands | 5th of 5 | 2.1% | Shown above |
How is Tui measured?
Brandwave collects information about searches that people make online using Tui’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- beer tui
Who owns Tui?
Tui is owned by DB Breweries. Brandwave does not track any other brands owned by DB Breweries.
Do you work for Tui? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Tui your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.