Brandwave

How popular isOsmocote in search?

In August 2026, there were an estimated 27.1K branded searches for Osmocote worldwide which is up 22.1% over the last 11 months. Osmocote holds 24% estimated Share of Search among plant food brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Miracle-Gro35.9%
  2. Yates35.9%
  3. Osmocote24%
  4. Thrive Pilates2.1%
  5. Tui2.1%
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Which plant food brands compete with Osmocote?

Osmocote against plant food brands worldwide, by month

Share of Search by month for Miracle-Gro, Yates, Osmocote, Thrive Pilates, Tui. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroYatesOsmocoteThrive PilatesTui
Oct 202525.7%47%21.1%3.4%2.8%
Nov 202525.8%47%21%2.8%3.4%
Dec 202525%45.7%20.4%4%5%
Jan 202624.3%44.3%24.3%3.9%3.2%
Feb 202630.9%37.7%25.3%3.3%2.7%
Mar 202638.4%25.7%31.4%2.2%2.2%
Apr 202643.7%23.9%29.2%1.4%1.7%
May 202648.8%21.9%26.7%1.3%1.3%
Jun 202651%22.8%22.8%1.7%1.7%
Jul 202642.6%34.9%19.1%1.7%1.7%
Aug 202635.9%35.9%24%2.1%2.1%
Sep 2026—————

  1. 1.Miracle-Gro

    35.9%

    Held 1st. 40.5K estimated branded searches, -33.1% vs prior month. Share -6.8 points.

  2. 2.Yates

    35.9%

    Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.

  3. 3.Osmocote

    24%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +4.9 points.

  4. 4.Thrive Pilates

    2.1%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Tui

    2.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between Osmocote and its closest rivals

How has branded search demand for Osmocote changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Osmocote worldwide rose from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Osmocote’s estimated Share of Search among plant food brands worldwide increased from 21.1% to 24%.
  • Across the 11 months ending August 2026, Osmocote’s estimated Share of Search among plant food brands worldwide peaked at 31.4% in March 2026 and was lowest at 19.1% in July 2026.

How did search popularity change for plant food brands worldwide in August 2026?

  1. In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.

  2. In August 2026, Yates gained estimated Share of Search among plant food brands worldwide, from 34.9% to 35.9%.

  3. In August 2026, Miracle-Gro lost estimated Share of Search among plant food brands worldwide, from 42.6% to 35.9%.

  4. Thrive Pilates’ estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.

  5. Tui’s estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.

How is Osmocote measured?

Brandwave collects information about searches that people make online using Osmocote’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • osmocote

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How the Brand Demand Index is measured

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