Brandwave

Osmocote vs Thrive Pilates:Which is more popular by branded search?

In August 2026, Osmocote had more branded searches than Thrive Pilates among plant food brands worldwide. Osmocote was estimated to have 27.1K branded searches compared to Thrive Pilates’ 2.4K, and held a 24% Share of Search versus Thrive Pilates’ 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among plant food brands worldwide in August 2026Which is more popular in search, Osmocote or Thrive Pilates?
Osmocote24%27.1K searches
vs
Thrive Pilates2.1%2.4K searches

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Which is more popular in search, Osmocote or Thrive Pilates?

Compare the plant food brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Osmocote and Thrive Pilates among plant food brands worldwide, by month

Share of Search by month for Osmocote, Thrive Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthMiracle-GroYatesOsmocoteThrive PilatesTui
Oct 202525.7%47%21.1%3.4%2.8%
Nov 202525.8%47%21%2.8%3.4%
Dec 202525%45.7%20.4%4%5%
Jan 202624.3%44.3%24.3%3.9%3.2%
Feb 202630.9%37.7%25.3%3.3%2.7%
Mar 202638.4%25.7%31.4%2.2%2.2%
Apr 202643.7%23.9%29.2%1.4%1.7%
May 202648.8%21.9%26.7%1.3%1.3%
Jun 202651%22.8%22.8%1.7%1.7%
Jul 202642.6%34.9%19.1%1.7%1.7%
Aug 202635.9%35.9%24%2.1%2.1%
Sep 2026—————

How has the Osmocote and Thrive Pilates comparison changed over the last 12 months?

  • Osmocote was ahead of Thrive Pilates in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Osmocote’s estimated Share of Search among plant food brands worldwide moved from 21.1% to 24%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Thrive Pilates’ estimated Share of Search among plant food brands worldwide moved from 3.4% to 2.1%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

How did search popularity change for plant food brands worldwide in August 2026?

  1. In August 2026, Osmocote gained estimated Share of Search among plant food brands worldwide, from 19.1% to 24%.

  2. Thrive Pilates’ estimated Share of Search among plant food brands worldwide has gained ground for 3 months in a row, from 1.3% to 2.1% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Osmocote’s and Thrive Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Osmocote

1 branded search term

  • osmocote

Thrive Pilates

1 branded search term

  • thrive pilates

How the Brand Demand Index is measured

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