Brandwave

How popular isMiracle-Gro in search?

In August 2026, there were an estimated 40.5K branded searches for Miracle-Gro worldwide which is up 49.4% over the last 11 months. Miracle-Gro holds 4% estimated Share of Search among garden mulch brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Evergreen81.3%
  2. Westland13.3%
  3. Miracle-Gro4%
  4. Boughton0.8%
  5. Levington0.36%
  6. Scotts0.16%
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Which garden mulch brands compete with Miracle-Gro?

Miracle-Gro against garden mulch brands worldwide, by month

Share of Search by month for Evergreen, Westland, Miracle-Gro. The figures are in the table below the chart.

View monthly share of search table
MonthEvergreenWestlandMiracle-GroBoughtonLevingtonScotts
Oct 202581.8%13.4%3.3%0.98%0.35%0.16%
Nov 202582.4%13.5%2.7%0.81%0.44%0.11%
Dec 202580.4%16.1%2.2%0.65%0.53%0.09%
Jan 202682.6%13.5%2.7%0.81%0.29%0.11%
Feb 202679%15.8%3.9%0.78%0.34%0.23%
Mar 202677.2%15.5%5.7%0.76%0.41%0.41%
Apr 202677.3%12.6%8.5%0.76%0.41%0.41%
May 202673.8%14.8%9.9%0.72%0.48%0.26%
Jun 202675.3%15.1%8.3%0.74%0.4%0.21%
Jul 202676.5%15.3%6.9%0.75%0.41%0.15%
Aug 202681.3%13.3%4%0.8%0.36%0.16%
Sep 2026——————

  1. 1.Evergreen

    81.3%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +4.9 points.

  2. 2.Westland

    13.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Miracle-Gro

    4%

    Held 3rd. 40.5K estimated branded searches, -33.1% vs prior month. Share -2.9 points.

  4. 4.Boughton

    0.8%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  5. 5.Levington

    0.36%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Scotts

    0.16%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Miracle-Gro and its closest rivals

How has branded search demand for Miracle-Gro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Miracle-Gro worldwide rose from 27.1K to 40.5K.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among garden mulch brands worldwide increased from 3.3% to 4%.
  • Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among garden mulch brands worldwide peaked at 9.9% in May 2026 and was lowest at 2.2% in December 2025.

How did search popularity change for garden mulch brands worldwide in August 2026?

  1. In August 2026, Evergreen gained estimated Share of Search among garden mulch brands worldwide, from 76.5% to 81.3%.

  2. In August 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 6.9% to 4%.

  3. In August 2026, Westland lost estimated Share of Search among garden mulch brands worldwide, from 15.3% to 13.3%.

  4. Estimated monthly branded searches for Levington worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Scotts worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

Where does Miracle-Gro compete?

Miracle-Gro is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden mulch brands3rd of 64%Shown above
Fertiliser brands3rd of 68.2%Show ranking
Lawn fertiliser brands2nd of 512.3%Show ranking
Plant food brands1st of 535.9%Show ranking
Lawn seed brands1st of 668.6%Show ranking

How is Miracle-Gro measured?

Brandwave collects information about searches that people make online using Miracle-Gro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • miracle-gro

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How the Brand Demand Index is measured

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