Boughton vs Miracle-Gro:Which is searched more?
In August 2026, Miracle-Gro had more branded searches than Boughton among garden mulch brands worldwide. Miracle-Gro was estimated to have 40.5K branded searches compared to Boughton’s 8.1K, and held a 4% Share of Search versus Boughton’s 0.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boughton or Miracle-Gro?
Compare the garden mulch brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miracle-Gro, Boughton. The figures are in the table below the chart.
View monthly share of search table
| Month | Miracle-Gro | Boughton |
|---|---|---|
| Oct 2025 | 3.3% | 0.98% |
| Nov 2025 | 2.7% | 0.81% |
| Dec 2025 | 2.2% | 0.65% |
| Jan 2026 | 2.7% | 0.81% |
| Feb 2026 | 3.9% | 0.78% |
| Mar 2026 | 5.7% | 0.76% |
| Apr 2026 | 8.5% | 0.76% |
| May 2026 | 9.9% | 0.72% |
| Jun 2026 | 8.3% | 0.74% |
| Jul 2026 | 6.9% | 0.75% |
| Aug 2026 | 4% | 0.8% |
| Sep 2026 | — | — |
How has the Boughton and Miracle-Gro comparison changed over the last 12 months?
3 findings
- Miracle-Gro was ahead of Boughton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boughton’s estimated Share of Search among garden mulch brands worldwide moved from 0.98% to 0.8%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Miracle-Gro’s estimated Share of Search among garden mulch brands worldwide moved from 3.3% to 4%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for garden mulch brands worldwide in August 2026?
1 change
In August 2026, Miracle-Gro lost estimated Share of Search among garden mulch brands worldwide, from 6.9% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using Boughton’s and Miracle-Gro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boughton
1 branded search term
- boughton
Miracle-Gro
1 branded search term
- miracle-gro
Put your own brand in this comparison
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