Brandwave

How popular isMicrosoft Teams in search?

In September 2026, there were an estimated 5.4M branded searches for Microsoft Teams worldwide which is down 5.1% over the last 12 months. Microsoft Teams holds 19.7% estimated Share of Search among video conferencing tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Meet80%
  2. Microsoft Teams19.7%
  3. Webex0.24%
  4. Zoom<0.01%
  5. Whereby0%
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Which video conferencing tools compete with Microsoft Teams?

Microsoft Teams against video conferencing tools worldwide, by month

Share of Search by month for Google Meet, Microsoft Teams. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle MeetMicrosoft TeamsWebexZoomWhereby
Oct 202580%19.7%0.29%<0.01%0%
Nov 202576.6%23%0.34%<0.01%0%
Dec 202583%16.7%0.3%<0.01%0%
Jan 202680%19.7%0.29%<0.01%0%
Feb 202680%19.7%0.29%<0.01%0%
Mar 202680%19.7%0.29%<0.01%0%
Apr 202683%16.7%0.3%<0.01%0%
May 202683%16.7%0.3%<0.01%0%
Jun 202683%16.7%0.3%<0.01%0%
Jul 202683%16.7%0.3%<0.01%0%
Aug 202683%16.7%0.3%<0.01%0%
Sep 202680%19.7%0.24%<0.01%0%
  1. Held 1st. 16.6M estimated branded searches, +22.1% vs prior month. Share -2.9 points.

  2. Held 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +3 points.

  3. 3.Webex

    0.24%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zoom

    <0.01%

    Held 4th. 70 estimated branded searches, +133.3% vs prior month. Share 0 points.

  5. Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare search popularity between Microsoft Teams and its closest rivals

How has branded search demand for Microsoft Teams changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Teams worldwide fell from 5.6M to 5.4M.
  • Across the 12 months ending September 2026, Microsoft Teams’ estimated Share of Search among video conferencing tools worldwide peaked at 23% in November 2025 and was lowest at 16.7% in July 2026.

How did search popularity change for video conferencing tools worldwide in September 2026?

  1. In September 2026, Microsoft Teams gained estimated Share of Search among video conferencing tools worldwide, from 16.7% to 19.7%.

  2. In September 2026, Google Meet lost estimated Share of Search among video conferencing tools worldwide, from 83% to 80%.

  3. Estimated monthly branded searches for Zoom worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

  4. Estimated monthly branded searches for Webex worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Microsoft Teams compete?

Microsoft Teams is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video meeting platforms2nd of 523.5%Show ranking
Video conferencing platforms2nd of 619.6%Show ranking
Video conferencing tools2nd of 519.7%Shown above
Team chat apps1st of 335.5%Show ranking
Collaboration platforms1st of 636.7%Show ranking
Team collaboration platforms1st of 543.8%Show ranking

How is Microsoft Teams measured?

Brandwave collects information about searches that people make online using Microsoft Teams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • microsoft teams
  • microsoft teams app
  • microsoftteams
  • ms teams

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Microsoft Teams your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.