How popular isHead in search?
In September 2026, there were an estimated 78.7K branded searches for Head worldwide which is down 14% over the last 12 months. Head holds 0.13% estimated Share of Search among sports bag brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nike41.3%Adidas37%
Puma15.9%
Under Armour5.7%
Head0.13%
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Where does Head compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bag brands | 5th of 5 | 0.13% | Shown below |
| Ski brands | 4th of 5 | 7.7% | Show ranking |
| Tennis rackets | 3rd of 6 | 12.1% | Show ranking |
| Tennis racket brands | 3rd of 5 | 12.2% | Show ranking |
| Tennis and racquet brands | 3rd of 5 | 12.6% | Show ranking |
| Ski boots | 4th of 6 | 12.6% | Show ranking |
| Padel racket brands | 3rd of 4 | 12.7% | Show ranking |
| Tennis balls | 2nd of 6 | 27.8% | Show ranking |
| Squash rackets | 1st of 6 | 49.2% | Show ranking |
| Squash racket brands | 1st of 5 | 51% | Show ranking |
| Pickleball paddles | 1st of 6 | 67% | Show ranking |
Which sports bag brands compete with Head?
Share of Search by month for Nike, Adidas, Puma, Under Armour, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | Puma | Under Armour | Head |
|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 37.9% | 14.6% | 6.7% | 0.15% |
| Nov 2025 | 42.5% | 38.6% | 12.8% | 5.9% | 0.15% |
| Dec 2025 | 42.3% | 37.6% | 13.1% | 6.9% | 0.19% |
| Jan 2026 | 45.1% | 34.1% | 14.2% | 6.3% | 0.29% |
| Feb 2026 | 41.6% | 37.3% | 15.1% | 5.7% | 0.28% |
| Mar 2026 | 41.3% | 37.8% | 15.2% | 5.6% | 0.15% |
| Apr 2026 | 39.7% | 37.1% | 17.6% | 5.4% | 0.13% |
| May 2026 | 35.2% | 38% | 22% | 4.8% | 0.1% |
| Jun 2026 | 39.2% | 40.6% | 14.7% | 5.4% | 0.11% |
| Jul 2026 | 38.9% | 40.9% | 14.8% | 5.3% | 0.11% |
| Aug 2026 | 37.7% | 40% | 17.1% | 5.1% | 0.11% |
| Sep 2026 | 41.3% | 37% | 15.9% | 5.7% | 0.13% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.3% | 24.3M | -2.4% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37% | 21.8M | -17.5% | -3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.9% | 9.4M | -17.1% | -1.2 points | |
| 4, held 4th | 5.7% | 3.4M | 0% | +0.6 points | |
| 5, held 5th | 0.13% | 78.7K | +10.4% | 0 points |
1.
Nike41.3%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.
2.
37%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -3 points.
3.
Puma15.9%
Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.2 points.
5.7%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Head0.13%
Held 5th. 78.7K estimated branded searches, +10.4% vs prior month. Share 0 points.
Compare search popularity between Head and its closest rivals
Every comparison with Head
26 comparisons
- Babolat vs Head
- Head vs Lange
- Head vs Tecnica
- Head vs Yonex
- Adidas vs Head
- Head vs K2
- Head vs Nike
- Head vs Puma
- Head vs Rossignol
- Head vs Salomon
- Head vs Under Armour
- Atomic vs Head
- Head vs Tecnifibre
- Head vs Nordica
- Dunlop vs Head
- Head vs JOOLA
- Franklin vs Head
- Head vs Selkirk
- Head vs Wilson
- Dunlop Sport vs Head
- Head vs Prince
- Engage vs Head
- Head vs PENN
- Head vs Paddletek
- Head vs Slazenger
- Eye vs Head
How has branded search demand for Head changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Head worldwide fell from 91.5K to 78.7K.
- Across the 12 months ending September 2026, Head’s estimated Share of Search among sports bag brands worldwide held steady, from 0.15% to 0.13%.
How did search popularity change for sports bag brands worldwide in September 2026?
5 changes
In September 2026, Nike overtook Adidas to become the leader among sports bag brands worldwide, with 41.3% estimated Share of Search.
In September 2026, Under Armour gained estimated Share of Search among sports bag brands worldwide, from 5.1% to 5.7%.
In September 2026, Adidas lost estimated Share of Search among sports bag brands worldwide, from 40% to 37%.
In September 2026, Puma lost estimated Share of Search among sports bag brands worldwide, from 17.1% to 15.9%.
Estimated monthly branded searches for Head worldwide fell 14% over 12 measured months, from 91.5K to 78.7K in September 2026.
How is Head measured?
Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- head padel
- head ski
- head tennis
- head tennis racket
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Is Head your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.