Brandwave

How popular isGumroad in search?

In August 2026, there were an estimated 823K branded searches for Gumroad worldwide which is up 22.3% over the last 11 months. Gumroad holds 88.3% estimated Share of Search among merchant of record platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gumroad88.3%
  2. Lemon Squeezy9.7%
  3. FastSpring1.6%
  4. Digital River0.31%
  5. Paddle0.05%
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Which merchant of record platforms compete with Gumroad?

Gumroad against merchant of record platforms worldwide, by month

Share of Search by month for Gumroad, Lemon Squeezy. The figures are in the table below the chart.

View monthly share of search table
MonthGumroadLemon SqueezyFastSpringDigital RiverPaddle
Oct 202590.1%6.6%2.4%0.72%0.08%
Nov 202589%8%2.4%0.58%0.06%
Dec 202591.1%6.7%1.6%0.49%0.05%
Jan 202691.2%6.7%1.6%0.4%0.05%
Feb 202689.8%8.1%1.6%0.39%0.06%
Mar 202687.9%9.7%1.9%0.47%0.06%
Apr 202688.3%9.7%1.6%0.39%0.06%
May 202688.3%9.7%1.6%0.31%0.06%
Jun 202688.3%9.7%1.6%0.31%0.06%
Jul 202688.3%9.7%1.6%0.31%0.06%
Aug 202688.3%9.7%1.6%0.31%0.05%
Sep 2026—————

  1. 1.Gumroad

    88.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lemon Squeezy

    9.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FastSpring

    1.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Digital River

    0.31%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Paddle

    0.05%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between Gumroad and its closest rivals

How has branded search demand for Gumroad changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gumroad worldwide rose from 673K to 823K.
  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide decreased from 90.1% to 88.3%.
  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide peaked at 91.2% in January 2026 and was lowest at 87.9% in March 2026.

How did search popularity change for merchant of record platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Gumroad worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

  3. Estimated monthly branded searches for Digital River worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Paddle worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  5. Estimated monthly branded searches for FastSpring worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Gumroad compete?

Gumroad is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator storefront platforms1st of 550.9%Show ranking
Digital product sales platforms1st of 563.4%Show ranking
Merchant of record platforms1st of 588.3%Shown above

How is Gumroad measured?

Brandwave collects information about searches that people make online using Gumroad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gumroad

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How the Brand Demand Index is measured

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