Brandwave

How popular isGumroad?

In September 2026, people searched for Gumroad by name about 673,000 times worldwide, about the same as the previous year. These searches made up 49.4% of all global creator commerce platform searches, placing Gumroad first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about creator commerce platforms, Gumroad appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Gumroad is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. GumroadShare of searches 49.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. LTKShare of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Stan StoreShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. BeaconsShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ShopMyShare of searches 10%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gumroad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gumroad is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Fourthwall2nd
  3. LTK3rd
  4. ShopMy4th
  5. Gumroad5th
  6. Beacons6th
  7. Levanta–
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad
    4. 4LTK
    5. 5Beacons

  • Asked ChatGPT

    “What's the best creator commerce platform for affiliate product sales?”

    1. 1ShopMy
    2. 2LTK
    3. 3Beacons

  • Searched Google, AI Overview

    “creator commerce platforms”

    1. Searched Google, AI Overview

      “affiliate commerce platform”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which creator commerce platforms compete with Gumroad?

      Gumroad against creator commerce platforms worldwide, by month

      Share of searches by month for Gumroad, LTK, Stan Store, Beacons, ShopMy, Fourthwall. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGumroadLTKStan StoreBeaconsShopMyFourthwallLevantaSovrn CommerceMagicLinks
      Oct 202548.1%18.9%12.1%8.3%5.3%5.3%1.9%0.06%0.07%
      Nov 202546.8%18.6%11.8%9.7%6.3%5.1%1.6%0.05%0.07%
      Dec 202554.5%14.3%10.8%9.2%4.9%4.9%1.2%0.05%0.06%
      Jan 202656.6%10.4%11.7%9.7%5.1%5.1%1.3%0.05%0.05%
      Feb 202654.8%10%11.3%11.3%5%6%1.5%0.05%0.06%
      Mar 202645.7%10%11.5%9.4%5.1%16.7%1.5%0.05%0.05%
      Apr 202652.1%11.4%11.2%10.8%7%5.7%1.7%0.05%0.06%
      May 202649.6%15.6%10.7%10.2%6.7%5.5%1.6%0.05%0.05%
      Jun 202651.3%16.1%9%8.7%8.5%4.6%1.7%0.05%0.04%
      Jul 202654.4%9.9%9.6%9.2%9%6%1.8%0.07%0.07%
      Aug 202653.3%9.7%9.4%11.1%8.8%5.9%1.8%0.06%0.05%
      Sep 202649.4%11%10.6%10.3%10%6.6%2%0.1%0.05%

      1. 1.Gumroad

        49.4%

        Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

      2. 2.LTK

        11%

        Moved from 3rd to 2nd. 150K estimated branded searches, 0% vs prior month. Share +1.3 points.

      3. 3.Stan Store

        10.6%

        Moved from 4th to 3rd. 144K estimated branded searches, -0.25% vs prior month. Share +1.2 points.

      4. 4.Beacons

        10.3%

        Moved from 2nd to 4th. 140K estimated branded searches, -18.6% vs prior month. Share -0.9 points.

      5. 5.ShopMy

        10%

        Held 5th. 136K estimated branded searches, 0% vs prior month. Share +1.2 points.

      6. 6.Fourthwall

        6.6%

        Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

      7. 7.Levanta

        2%

        Held 7th. 27.2K estimated branded searches, -0.11% vs prior month. Share +0.2 points.

      8. 8.Sovrn Commerce

        0.1%

        Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

      9. 9.MagicLinks

        0.05%

        Held 9th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between Gumroad and its closest rivals

      Every comparison with Gumroad

      20 comparisons

      How has branded search demand for Gumroad changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Gumroad worldwide held steady at 673K.
      • Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms worldwide increased from 48.1% to 49.4%.
      • Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms worldwide peaked at 56.6% in January 2026 and was lowest at 45.7% in March 2026.

      How did search popularity change for creator commerce platforms worldwide in September 2026?

      6 changes

      1. In September 2026, LTK overtook Beacons to rank 2nd among creator commerce platforms worldwide, with 11% of the searches.

      2. In September 2026, Stan Store overtook Beacons to rank 3rd among creator commerce platforms worldwide, with 10.6% of the searches.

      3. In September 2026, ShopMy gained share of searches among creator commerce platforms worldwide, from 8.8% to 10%.

      4. In September 2026, Fourthwall gained share of searches among creator commerce platforms worldwide, from 5.9% to 6.6%.

      5. In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%.

      6. In September 2026, Beacons lost share of searches among creator commerce platforms worldwide, from 11.1% to 10.3%.

      How are Gumroad’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Gumroad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • gumroad

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      How the Brand Demand Index is measured

      Where does Gumroad compete?

      Gumroad is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Digital product sales platforms2nd of 828.4%Show ranking
      Creator storefront platforms1st of 646.8%Show ranking
      Creator commerce platforms1st of 949.4%Shown above
      Merchant of record platforms1st of 882.2%Show ranking
      Creator with pink hair and a pink jacket

      Is Gumroad your brand?

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