Gumroad vs Payhip:Which is more popular by branded search?
In August 2026, Gumroad had more branded searches than Payhip among creator storefront platforms worldwide. Gumroad was estimated to have 823K branded searches compared to Payhip’s 368K, and held a 50.9% Share of Search versus Payhip’s 22.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gumroad or Payhip?
Compare platforms creators use to sell products and digital goods from one storefront. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gumroad, Payhip. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Beacons | Stan Store | Lemon Squeezy |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.4% | 10.1% | 14.6% | 4% |
| Nov 2025 | 53.4% | 16% | 11.8% | 14.1% | 4.8% |
| Dec 2025 | 56.8% | 17% | 10.2% | 11.8% | 4.2% |
| Jan 2026 | 58.1% | 14.3% | 10.6% | 12.7% | 4.3% |
| Feb 2026 | 56.5% | 13.8% | 12.4% | 12.2% | 5.1% |
| Mar 2026 | 52.9% | 15.8% | 11.7% | 13.9% | 5.8% |
| Apr 2026 | 53.9% | 16.1% | 11.9% | 12.1% | 5.9% |
| May 2026 | 54% | 16.1% | 11.8% | 12.1% | 5.9% |
| Jun 2026 | 54.3% | 19.9% | 9.9% | 10% | 6% |
| Jul 2026 | 54.3% | 19.9% | 9.8% | 10.1% | 6% |
| Aug 2026 | 50.9% | 22.8% | 11.3% | 9.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Gumroad and Payhip comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Payhip in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide moved from 54.9% to 50.9%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Payhip’s estimated Share of Search among creator storefront platforms worldwide moved from 16.4% to 22.8%, and its estimated monthly branded searches moved from 201K to 368K.
How did search popularity change for creator storefront platforms worldwide in August 2026?
2 changes
In August 2026, Payhip gained estimated Share of Search among creator storefront platforms worldwide, from 19.9% to 22.8%.
In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gumroad’s and Payhip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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