Gumroad vs Stan Store:Which is more popular by branded search?
In August 2026, Gumroad had more branded searches than Stan Store among creator storefront platforms worldwide. Gumroad was estimated to have 823K branded searches compared to Stan Store’s 152K, and held a 50.9% Share of Search versus Stan Store’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gumroad or Stan Store?
Compare platforms creators use to sell products and digital goods from one storefront. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gumroad, Stan Store. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Beacons | Stan Store | Lemon Squeezy |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.4% | 10.1% | 14.6% | 4% |
| Nov 2025 | 53.4% | 16% | 11.8% | 14.1% | 4.8% |
| Dec 2025 | 56.8% | 17% | 10.2% | 11.8% | 4.2% |
| Jan 2026 | 58.1% | 14.3% | 10.6% | 12.7% | 4.3% |
| Feb 2026 | 56.5% | 13.8% | 12.4% | 12.2% | 5.1% |
| Mar 2026 | 52.9% | 15.8% | 11.7% | 13.9% | 5.8% |
| Apr 2026 | 53.9% | 16.1% | 11.9% | 12.1% | 5.9% |
| May 2026 | 54% | 16.1% | 11.8% | 12.1% | 5.9% |
| Jun 2026 | 54.3% | 19.9% | 9.9% | 10% | 6% |
| Jul 2026 | 54.3% | 19.9% | 9.8% | 10.1% | 6% |
| Aug 2026 | 50.9% | 22.8% | 11.3% | 9.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Gumroad and Stan Store comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Stan Store in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide moved from 54.9% to 50.9%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among creator storefront platforms worldwide moved from 14.6% to 9.4%, and its estimated monthly branded searches moved from 179K to 152K.
How did search popularity change for creator storefront platforms worldwide in August 2026?
3 changes
In August 2026, Beacons overtook Stan Store to rank 3rd among creator storefront platforms worldwide, at 11.3%.
In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.
In August 2026, Stan Store lost estimated Share of Search among creator storefront platforms worldwide, from 10.1% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Gumroad’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gumroad
1 branded search term
- gumroad
Stan Store
15 branded search terms
- stan creator store
- stan link in bio
- Stan Store
- stan store app
- stan store free
- stan store free trial
- stan store link in bio
- stan store price
- stan store pricing
- stan store uk
- stan your creator store
- stan.store
- stanstore
- the stan store
- what is stan store
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.