How popular isGumroad in search?
In August 2026, there were an estimated 823K branded searches for Gumroad worldwide which is up 22.3% over the last 11 months. Gumroad holds 63.4% estimated Share of Search among digital product sales platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gumroad63.4%Payhip28.4%
Lemon Squeezy7%
Sellfy0.99%
SendOwl0.28%
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Which digital product sales platforms compete with Gumroad?
Share of Search by month for Gumroad, Payhip, Lemon Squeezy. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Lemon Squeezy | Sellfy | SendOwl |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 21% | 5.2% | 2.9% | 0.84% |
| Nov 2025 | 69.4% | 20.7% | 6.2% | 2.9% | 0.83% |
| Dec 2025 | 71.1% | 21.2% | 5.2% | 2% | 0.47% |
| Jan 2026 | 73.8% | 18.2% | 5.5% | 2.1% | 0.49% |
| Feb 2026 | 73.1% | 17.9% | 6.6% | 2.1% | 0.39% |
| Mar 2026 | 69.3% | 20.7% | 7.6% | 1.9% | 0.37% |
| Apr 2026 | 69.6% | 20.8% | 7.7% | 1.6% | 0.37% |
| May 2026 | 69.8% | 20.9% | 7.7% | 1.3% | 0.37% |
| Jun 2026 | 66.9% | 24.5% | 7.4% | 1% | 0.29% |
| Jul 2026 | 66.9% | 24.5% | 7.4% | 1% | 0.24% |
| Aug 2026 | 63.4% | 28.4% | 7% | 0.99% | 0.28% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 823K | 0% | -3.5 points | |
| 2, held 2nd | 28.4% | 368K | +22.3% | +3.9 points | |
| 3, held 3rd | 7% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 0.99% | 12.8K | +1% | 0 points | |
| 5, held 5th | 0.28% | 3.6K | +24.1% | 0 points |
1.
Gumroad63.4%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
28.4%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.9 points.
7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Sellfy0.99%
Held 4th. 12.8K estimated branded searches, +1% vs prior month. Share 0 points.
5.
SendOwl0.28%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
Compare search popularity between Gumroad and its closest rivals
How has branded search demand for Gumroad changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gumroad worldwide rose from 673K to 823K.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among digital product sales platforms worldwide decreased from 70.1% to 63.4%.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among digital product sales platforms worldwide peaked at 73.8% in January 2026 and was lowest at 63.4% in August 2026.
How did search popularity change for digital product sales platforms worldwide in August 2026?
5 changes
In August 2026, Payhip gained estimated Share of Search among digital product sales platforms worldwide, from 24.5% to 28.4%.
In August 2026, Gumroad lost estimated Share of Search among digital product sales platforms worldwide, from 66.9% to 63.4%.
Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
Estimated monthly branded searches for SendOwl worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.
Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.
Where does Gumroad compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Creator storefront platforms | 1st of 5 | 50.9% | Show ranking |
| Digital product sales platforms | 1st of 5 | 63.4% | Shown above |
| Merchant of record platforms | 1st of 5 | 88.3% | Show ranking |
How is Gumroad measured?
Brandwave collects information about searches that people make online using Gumroad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gumroad
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Is Gumroad your brand?
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