Brandwave

Beacons vs Gumroad:Which is more popular by branded search?

In August 2026, Gumroad had more branded searches than Beacons among creator storefront platforms worldwide. Gumroad was estimated to have 823K branded searches compared to Beacons’ 182K, and held a 50.9% Share of Search versus Beacons’ 11.3%. These are worldwide searches for English-language branded terms.

Share of Search among creator storefront platforms worldwide in August 2026Which is more popular in search, Beacons or Gumroad?
Beacons11.3%182K searches
vs
Gumroad50.9%823K searches

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Which is more popular in search, Beacons or Gumroad?

Compare platforms creators use to sell products and digital goods from one storefront. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beacons and Gumroad among creator storefront platforms worldwide, by month

Share of Search by month for Gumroad, Beacons. The figures are in the table below the chart.

View monthly share of search table
MonthGumroadPayhipBeaconsStan StoreLemon Squeezy
Oct 202554.9%16.4%10.1%14.6%4%
Nov 202553.4%16%11.8%14.1%4.8%
Dec 202556.8%17%10.2%11.8%4.2%
Jan 202658.1%14.3%10.6%12.7%4.3%
Feb 202656.5%13.8%12.4%12.2%5.1%
Mar 202652.9%15.8%11.7%13.9%5.8%
Apr 202653.9%16.1%11.9%12.1%5.9%
May 202654%16.1%11.8%12.1%5.9%
Jun 202654.3%19.9%9.9%10%6%
Jul 202654.3%19.9%9.8%10.1%6%
Aug 202650.9%22.8%11.3%9.4%5.6%
Sep 2026—————

How has the Beacons and Gumroad comparison changed over the last 12 months?

  • Gumroad was ahead of Beacons in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among creator storefront platforms worldwide moved from 10.1% to 11.3%, and its estimated monthly branded searches moved from 124K to 182K.
  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide moved from 54.9% to 50.9%, and its estimated monthly branded searches moved from 673K to 823K.

How did search popularity change for creator storefront platforms worldwide in August 2026?

  1. In August 2026, Beacons overtook Stan Store to rank 3rd among creator storefront platforms worldwide, at 11.3%.

  2. In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Beacons’ and Gumroad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beacons

16 branded search terms

  • ai beacons
  • Beacons AI
  • beacons ai app
  • beacons ai com
  • beacons ai free
  • beacons ai link in bio
  • beacons ai media kit
  • beacons ai pricing
  • beacons ai website
  • beacons app
  • beacons link in bio
  • beacons media kit
  • beacons.ai
  • https beacons ai
  • what is beacons ai
  • www beacons ai

Gumroad

1 branded search term

  • gumroad

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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