LTK vs ShopMy:Which is more popular by branded search?
In August 2026, LTK had more branded searches than ShopMy among creator commerce platforms worldwide. LTK was estimated to have 162K branded searches compared to ShopMy’s 139K, and held a 53.5% Share of Search versus ShopMy’s 45.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow LTK vs ShopMy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LTK or ShopMy?
Compare platforms that connect creator recommendations and affiliate content to product sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LTK, ShopMy. The figures are in the table below the chart.
View monthly share of search table
| Month | LTK | ShopMy | Sovrn Commerce | MagicLinks | Levanta |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 21.3% | 0.31% | 0.29% | 0.03% |
| Nov 2025 | 75% | 24.4% | 0.24% | 0.27% | 0.04% |
| Dec 2025 | 74.4% | 24.9% | 0.33% | 0.3% | 0.03% |
| Jan 2026 | 67.3% | 31.9% | 0.42% | 0.31% | 0.05% |
| Feb 2026 | 67.2% | 32% | 0.4% | 0.38% | 0.05% |
| Mar 2026 | 67% | 32.3% | 0.39% | 0.31% | 0.04% |
| Apr 2026 | 62.6% | 36.7% | 0.3% | 0.29% | 0.05% |
| May 2026 | 70.2% | 29.2% | 0.32% | 0.24% | 0.04% |
| Jun 2026 | 70% | 29.5% | 0.29% | 0.2% | 0.02% |
| Jul 2026 | 53.4% | 45.8% | 0.39% | 0.34% | 0.05% |
| Aug 2026 | 53.5% | 45.8% | 0.39% | 0.24% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the LTK and ShopMy comparison changed over the last 12 months?
3 findings
- LTK was ahead of ShopMy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LTK’s estimated Share of Search among creator commerce platforms worldwide moved from 78.1% to 53.5%, and its estimated monthly branded searches moved from 276K to 162K.
- Across the 11 months ending August 2026, ShopMy’s estimated Share of Search among creator commerce platforms worldwide moved from 21.3% to 45.8%, and its estimated monthly branded searches moved from 75.2K to 139K.
How did search popularity change for creator commerce platforms worldwide in August 2026?
2 changes
ShopMy’s estimated Share of Search among creator commerce platforms worldwide has gained ground for 3 months in a row, from 29.2% to 45.8% in August 2026.
Estimated monthly branded searches for LTK worldwide fell 41.4% over 11 measured months, from 276K to 162K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LTK’s and ShopMy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.