Gumroad vs LTK:Which is more popular?
In September 2026, Gumroad had more branded searches than LTK among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while LTK had 150,000. Gumroad made up 49.4% of all creator commerce platform searches we track, and LTK accounted for 11%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Gumroad and LTK each appeared in two of the five answers. Gumroad was mentioned before LTK in two out of three answers.
Who do people search for more?
Gumroad, about 4 searches for every 1 for LTK
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Gumroad, named ahead of LTK in 2 of 3 answers
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Top creator commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gumroad and LTK were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gumroad was listed before LTK in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stan Store1st
Fourthwall2nd
LTK3rd
ShopMy4th- Gumroad5th
Beacons6th
Levanta–
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use?”
Asked ChatGPT
“What are the best creator commerce platforms?”
Asked ChatGPT
“What's the best creator commerce platform for affiliate product sales?”
Searched Google, AI Overview
“creator commerce platforms”
Searched Google, AI Overview
“affiliate commerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Gumroad or LTK more popular in search?
This chart shows how often people search Google for Gumroad and LTK by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Gumroad, LTK. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gumroad | LTK | Stan Store | Beacons | ShopMy | Fourthwall | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 18.9% | 12.1% | 8.3% | 5.3% | 5.3% | 1.9% | 0.06% | 0.07% |
| Nov 2025 | 46.8% | 18.6% | 11.8% | 9.7% | 6.3% | 5.1% | 1.6% | 0.05% | 0.07% |
| Dec 2025 | 54.5% | 14.3% | 10.8% | 9.2% | 4.9% | 4.9% | 1.2% | 0.05% | 0.06% |
| Jan 2026 | 56.6% | 10.4% | 11.7% | 9.7% | 5.1% | 5.1% | 1.3% | 0.05% | 0.05% |
| Feb 2026 | 54.8% | 10% | 11.3% | 11.3% | 5% | 6% | 1.5% | 0.05% | 0.06% |
| Mar 2026 | 45.7% | 10% | 11.5% | 9.4% | 5.1% | 16.7% | 1.5% | 0.05% | 0.05% |
| Apr 2026 | 52.1% | 11.4% | 11.2% | 10.8% | 7% | 5.7% | 1.7% | 0.05% | 0.06% |
| May 2026 | 49.6% | 15.6% | 10.7% | 10.2% | 6.7% | 5.5% | 1.6% | 0.05% | 0.05% |
| Jun 2026 | 51.3% | 16.1% | 9% | 8.7% | 8.5% | 4.6% | 1.7% | 0.05% | 0.04% |
| Jul 2026 | 54.4% | 9.9% | 9.6% | 9.2% | 9% | 6% | 1.8% | 0.07% | 0.07% |
| Aug 2026 | 53.3% | 9.7% | 9.4% | 11.1% | 8.8% | 5.9% | 1.8% | 0.06% | 0.05% |
| Sep 2026 | 49.4% | 11% | 10.6% | 10.3% | 10% | 6.6% | 2% | 0.1% | 0.05% |
How has the Gumroad and LTK comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of LTK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms worldwide moved from 48.1% to 49.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, LTK’s share of searches among creator commerce platforms worldwide moved from 18.9% to 11%, and its estimated monthly branded searches moved from 264K to 150K.
How did search popularity change for creator commerce platforms worldwide in September 2026?
2 changes
In September 2026, LTK overtook Beacons to rank 2nd among creator commerce platforms worldwide, with 11% of the searches.
In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gumroad’s and LTK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator commerce platforms
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