How popular isGumroad in search?
In August 2026, there were an estimated 823K branded searches for Gumroad worldwide which is up 22.3% over the last 11 months. Gumroad holds 50.9% estimated Share of Search among creator storefront platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gumroad50.9%Payhip22.8%
Beacons11.3%
Stan Store9.4%
Lemon Squeezy5.6%
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Where does Gumroad compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Creator storefront platforms | 1st of 5 | 50.9% | Shown below |
| Digital product sales platforms | 1st of 5 | 63.4% | Show ranking |
| Merchant of record platforms | 1st of 5 | 88.3% | Show ranking |
Which creator storefront platforms compete with Gumroad?
Share of Search by month for Gumroad, Payhip, Beacons, Stan Store, Lemon Squeezy. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Beacons | Stan Store | Lemon Squeezy |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.4% | 10.1% | 14.6% | 4% |
| Nov 2025 | 53.4% | 16% | 11.8% | 14.1% | 4.8% |
| Dec 2025 | 56.8% | 17% | 10.2% | 11.8% | 4.2% |
| Jan 2026 | 58.1% | 14.3% | 10.6% | 12.7% | 4.3% |
| Feb 2026 | 56.5% | 13.8% | 12.4% | 12.2% | 5.1% |
| Mar 2026 | 52.9% | 15.8% | 11.7% | 13.9% | 5.8% |
| Apr 2026 | 53.9% | 16.1% | 11.9% | 12.1% | 5.9% |
| May 2026 | 54% | 16.1% | 11.8% | 12.1% | 5.9% |
| Jun 2026 | 54.3% | 19.9% | 9.9% | 10% | 6% |
| Jul 2026 | 54.3% | 19.9% | 9.8% | 10.1% | 6% |
| Aug 2026 | 50.9% | 22.8% | 11.3% | 9.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 823K | 0% | -3.4 points | |
| 2, held 2nd | 22.8% | 368K | +22.3% | +2.9 points | |
| 3, moved from 4th to 3rd | 11.3% | 182K | +22.7% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.4% | 152K | -0.31% | -0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.6% | 90.5K | 0% | -0.4 points |
1.
Gumroad50.9%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.4 points.
2.
22.8%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
3.
11.3%
Moved from 4th to 3rd. 182K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
9.4%
Moved from 3rd to 4th. 152K estimated branded searches, -0.31% vs prior month. Share -0.7 points.
5.6%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Gumroad and its closest rivals
How has branded search demand for Gumroad changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gumroad worldwide rose from 673K to 823K.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide decreased from 54.9% to 50.9%.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide peaked at 58.1% in January 2026 and was lowest at 50.9% in August 2026.
How did search popularity change for creator storefront platforms worldwide in August 2026?
5 changes
In August 2026, Beacons overtook Stan Store to rank 3rd among creator storefront platforms worldwide, at 11.3%.
In August 2026, Payhip gained estimated Share of Search among creator storefront platforms worldwide, from 19.9% to 22.8%.
In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.
In August 2026, Stan Store lost estimated Share of Search among creator storefront platforms worldwide, from 10.1% to 9.4%.
Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
How is Gumroad measured?
Brandwave collects information about searches that people make online using Gumroad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gumroad
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Is Gumroad your brand?
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