Gumroad vs Lemon Squeezy:Which is more popular by branded search?
In August 2026, Gumroad had more branded searches than Lemon Squeezy among creator storefront platforms worldwide. Gumroad was estimated to have 823K branded searches compared to Lemon Squeezy’s 90.5K, and held a 50.9% Share of Search versus Lemon Squeezy’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gumroad or Lemon Squeezy?
Compare platforms creators use to sell products and digital goods from one storefront. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gumroad, Lemon Squeezy. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Beacons | Stan Store | Lemon Squeezy |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 16.4% | 10.1% | 14.6% | 4% |
| Nov 2025 | 53.4% | 16% | 11.8% | 14.1% | 4.8% |
| Dec 2025 | 56.8% | 17% | 10.2% | 11.8% | 4.2% |
| Jan 2026 | 58.1% | 14.3% | 10.6% | 12.7% | 4.3% |
| Feb 2026 | 56.5% | 13.8% | 12.4% | 12.2% | 5.1% |
| Mar 2026 | 52.9% | 15.8% | 11.7% | 13.9% | 5.8% |
| Apr 2026 | 53.9% | 16.1% | 11.9% | 12.1% | 5.9% |
| May 2026 | 54% | 16.1% | 11.8% | 12.1% | 5.9% |
| Jun 2026 | 54.3% | 19.9% | 9.9% | 10% | 6% |
| Jul 2026 | 54.3% | 19.9% | 9.8% | 10.1% | 6% |
| Aug 2026 | 50.9% | 22.8% | 11.3% | 9.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
How has the Gumroad and Lemon Squeezy comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Lemon Squeezy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide moved from 54.9% to 50.9%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among creator storefront platforms worldwide moved from 4% to 5.6%, and its estimated monthly branded searches moved from 49.5K to 90.5K.
How did search popularity change for creator storefront platforms worldwide in August 2026?
2 changes
In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.
Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gumroad’s and Lemon Squeezy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gumroad
1 branded search term
- gumroad
Lemon Squeezy
1 branded search term
- lemon squeezy
Put your own brand in this comparison
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