Ko-fi vs Payhip:Which is more popular?
In September 2026, Ko-fi had more branded searches than Payhip among digital product sales platforms worldwide. Ko-fi had about 1.1 million branded searches, while Payhip had 301,000. Ko-fi made up 46.4% of all digital product sales platform searches we track, and Payhip accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about digital product sales platforms, Payhip appeared in all five answers and Ko-fi in none.
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Top digital product sales platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Payhip appeared in all five answers. Ko-fi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Payhip1st
Gumroad2nd
Sellfy3rd
Stan Store4th
Lemon Squeezy5th
Ko-fi–
Podia–
SendOwl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gumroad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Payhip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stan Store2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemon Squeezy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sellfy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ko-fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Podia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SendOwl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital product sales platforms
5 answers
Asked ChatGPT
“Which digital product sales platform should I use?”
Asked ChatGPT
“What are the best digital product sales platforms?”
Asked ChatGPT
“What's the best digital product sales platform for a creator selling downloads?”
Searched Google, AI Overview
“digital product sales platforms”
Searched Google, AI Overview
“sell digital downloads”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ko-fi or Payhip more popular in search?
This chart shows how often people search Google for Ko-fi and Payhip by name. Each line represents a brand's share of searches for all eight digital product sales platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Ko-fi, Payhip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ko-fi | Gumroad | Payhip | Stan Store | Lemon Squeezy | Podia | Sellfy | SendOwl |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 32.2% | 9.6% | 8.1% | 2.4% | 2.9% | 1.3% | 0.39% |
| Nov 2025 | 42.9% | 32.1% | 9.6% | 8.1% | 2.9% | 2.9% | 1.3% | 0.39% |
| Dec 2025 | 39.7% | 36.3% | 10.8% | 7.2% | 2.7% | 2.2% | 0.98% | 0.24% |
| Jan 2026 | 40.4% | 36.7% | 9% | 7.6% | 2.7% | 2.2% | 1% | 0.24% |
| Feb 2026 | 40.1% | 36.7% | 9% | 7.6% | 3.3% | 2.2% | 0.99% | 0.2% |
| Mar 2026 | 43.3% | 32.4% | 9.7% | 8.1% | 3.6% | 1.9% | 0.87% | 0.17% |
| Apr 2026 | 43.9% | 32.8% | 9.8% | 7% | 3.6% | 2% | 0.72% | 0.18% |
| May 2026 | 43.9% | 32.9% | 9.8% | 7.1% | 3.6% | 2% | 0.59% | 0.18% |
| Jun 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.14% |
| Jul 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.11% |
| Aug 2026 | 42.5% | 31.8% | 14.2% | 5.6% | 3.5% | 1.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 28.4% | 12.7% | 6.1% | 3.8% | 2.1% | 0.42% | 0.12% |
How has the Ko-fi and Payhip comparison changed over the last 12 months?
3 findings
- Ko-fi was ahead of Payhip in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ko-fi’s share of searches among digital product sales platforms worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 900K to 1.1M.
- Across the 12 months ending September 2026, Payhip’s share of searches among digital product sales platforms worldwide moved from 9.6% to 12.7%, and its estimated monthly branded searches moved from 201K to 301K.
How did search popularity change for digital product sales platforms worldwide in September 2026?
2 changes
In September 2026, Ko-fi gained share of searches among digital product sales platforms worldwide, from 42.5% to 46.4%.
In September 2026, Payhip lost share of searches among digital product sales platforms worldwide, from 14.2% to 12.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ko-fi’s and Payhip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital product sales platforms
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