Brandwave

How popular isKo-fi in search?

In September 2026, people searched for Ko-fi by name about 1.1 million times worldwide, a 22.2% increase from the previous year. These searches made up 46.4% of all global digital product sales platform searches, placing Ko-fi first out of eight platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ko-fi46.4%
  2. Gumroad28.4%
  3. Payhip12.7%
  4. Stan Store6.1%
  5. Lemon Squeezy3.8%
  6. Podia2.1%
  7. Sellfy0.42%
  8. SendOwl0.12%
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Which digital product sales platforms compete with Ko-fi?

Ko-fi against digital product sales platforms worldwide, by month

Share of searches by month for Ko-fi, Gumroad, Payhip, Stan Store, Lemon Squeezy, Podia. The figures are in the table below the chart.

View monthly share of searches table
MonthKo-fiGumroadPayhipStan StoreLemon SqueezyPodiaSellfySendOwl
Oct 202543.1%32.2%9.6%8.1%2.4%2.9%1.3%0.39%
Nov 202542.9%32.1%9.6%8.1%2.9%2.9%1.3%0.39%
Dec 202539.7%36.3%10.8%7.2%2.7%2.2%0.98%0.24%
Jan 202640.4%36.7%9%7.6%2.7%2.2%1%0.24%
Feb 202640.1%36.7%9%7.6%3.3%2.2%0.99%0.2%
Mar 202643.3%32.4%9.7%8.1%3.6%1.9%0.87%0.17%
Apr 202643.9%32.8%9.8%7%3.6%2%0.72%0.18%
May 202643.9%32.9%9.8%7.1%3.6%2%0.59%0.18%
Jun 202643.6%32.6%11.9%5.7%3.6%2%0.48%0.14%
Jul 202643.6%32.6%11.9%5.7%3.6%2%0.48%0.11%
Aug 202642.5%31.8%14.2%5.6%3.5%1.9%0.47%0.14%
Sep 202646.4%28.4%12.7%6.1%3.8%2.1%0.42%0.12%

  1. 1.Ko-fi

    46.4%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.Gumroad

    28.4%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Payhip

    12.7%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. 4.Stan Store

    6.1%

    Held 4th. 144K estimated branded searches, -0.23% vs prior month. Share +0.5 points.

  5. 5.Lemon Squeezy

    3.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Podia

    2.1%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Sellfy

    0.42%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.SendOwl

    0.12%

    Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare search popularity between Ko-fi and its closest rivals

Every comparison with Ko-fi

26 comparisons

How has branded search demand for Ko-fi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ko-fi worldwide rose from 900K to 1.1M.
  • Across the 12 months ending September 2026, Ko-fi’s share of searches among digital product sales platforms worldwide increased from 43.1% to 46.4%.
  • Across the 12 months ending September 2026, Ko-fi’s share of searches among digital product sales platforms worldwide peaked at 46.4% in September 2026 and was lowest at 39.7% in December 2025.

How did search popularity change for digital product sales platforms worldwide in September 2026?

6 changes

  1. In September 2026, Ko-fi gained share of searches among digital product sales platforms worldwide, from 42.5% to 46.4%.

  2. In September 2026, Stan Store gained share of searches among digital product sales platforms worldwide, from 5.6% to 6.1%.

  3. In September 2026, Gumroad lost share of searches among digital product sales platforms worldwide, from 31.8% to 28.4%.

  4. In September 2026, Payhip lost share of searches among digital product sales platforms worldwide, from 14.2% to 12.7%.

  5. Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 12 measured months, from 49.5K to 90.5K in September 2026.

  6. Estimated monthly branded searches for SendOwl worldwide fell 64.2% over 12 measured months, from 8.1K to 2.9K in September 2026.

How are Ko-fi’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ko-fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ko-fi
  • kofi

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How the Brand Demand Index is measured

Where does Ko-fi compete?

Ko-fi is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator membership platforms3rd of 98.4%Show ranking
Creator payment platforms2nd of 714%Show ranking
Digital product sales platforms1st of 846.4%Shown above
Tipping platforms1st of 536.9%Show ranking
Creator media kit platforms1st of 858.9%Show ranking
Creator with pink hair and a pink jacket

Is Ko-fi your brand?

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