Brandwave

How popular isKo-fi in search?

In August 2026, there were an estimated 1.1M branded searches for Ko-fi worldwide which is up 22.2% over the last 11 months. Ko-fi holds 52.5% estimated Share of Search among tipping platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ko-fi52.5%
  2. Streamlabs21.5%
  3. StreamElements17.6%
  4. Buy Me a Coffee7.9%
  5. Throne0.55%
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Which tipping platforms compete with Ko-fi?

Ko-fi against tipping platforms worldwide, by month

Share of Search by month for Ko-fi, Streamlabs, StreamElements, Buy Me a Coffee. The figures are in the table below the chart.

View monthly share of search table
MonthKo-fiStreamlabsStreamElementsBuy Me a CoffeeThrone
Oct 202545.9%28%18.7%5.6%1.8%
Nov 202548.8%24.4%19.9%6%0.91%
Dec 202548.8%24.4%19.9%6%0.91%
Jan 202648.9%24.4%20%6%0.73%
Feb 202648.9%24.5%20%6%0.63%
Mar 202653.3%21.8%17.8%6.5%0.57%
Apr 202653.9%22.1%18%5.4%0.56%
May 202650.7%20.7%20.7%6.2%1.6%
Jun 202653.9%22%18%5.4%0.67%
Jul 202653.9%22.1%18%5.4%0.56%
Aug 202652.5%21.5%17.6%7.9%0.55%
Sep 2026—————

  1. 1.Ko-fi

    52.5%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Streamlabs

    21.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.StreamElements

    17.6%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Buy Me a Coffee

    7.9%

    Held 4th. 165K estimated branded searches, +50% vs prior month. Share +2.5 points.

  5. 5.Throne

    0.55%

    Held 5th. 11.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ko-fi and its closest rivals

Every comparison with Ko-fi

How has branded search demand for Ko-fi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ko-fi worldwide rose from 900K to 1.1M.
  • Across the 11 months ending August 2026, Ko-fi’s estimated Share of Search among tipping platforms worldwide increased from 45.9% to 52.5%.
  • Across the 11 months ending August 2026, Ko-fi’s estimated Share of Search among tipping platforms worldwide peaked at 53.9% in April 2026 and was lowest at 45.9% in October 2025.

How did search popularity change for tipping platforms worldwide in August 2026?

  1. In August 2026, Buy Me a Coffee gained estimated Share of Search among tipping platforms worldwide, from 5.4% to 7.9%.

  2. In August 2026, Ko-fi lost estimated Share of Search among tipping platforms worldwide, from 53.9% to 52.5%.

  3. In August 2026, Streamlabs lost estimated Share of Search among tipping platforms worldwide, from 22.1% to 21.5%.

  4. Throne’s estimated Share of Search among tipping platforms worldwide has lost ground for 3 months in a row, from 1.6% to 0.55% in August 2026.

Where does Ko-fi compete?

Ko-fi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Creator membership platforms2nd of 520.5%Show ranking
Tipping platforms1st of 552.5%Shown above
Creator media kit platforms1st of 581.5%Show ranking

How is Ko-fi measured?

Brandwave collects information about searches that people make online using Ko-fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ko-fi
  • kofi

Do you work for Ko-fi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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