Brandwave

Kitly vs Ko-fi:Which is more popular?

In September 2026, Ko-fi had more branded searches than Kitly among creator media kit platforms worldwide. Ko-fi had about 550,000 branded searches, while Kitly had 720. Ko-fi made up 58.9% of all creator media kit platform searches we track, and Kitly accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about creator media kit platforms, Kitly appeared in three of the five answers and Ko-fi in none.

Among creator media kit platforms worldwide in September 2026

Who do people search for more?

Ko-fi, about 764 searches for every 1 for Kitly

Ko-fi 550K searchesKitly 720 searches

Who does AI mention more?

Kitly, mentioned in 3 of 5 answers, Ko-fi in 0

Kitly in 3 of 5Ko-fi in 0 of 5

Who does AI recommend more?

Kitly, the only one of the two named

Kitly first in 3Ko-fi never named

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Top creator media kit platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kitly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ko-fi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CreatorsJet1st
  2. Beacons2nd
  3. Kitly3rd
  4. Passionfroot4th
  5. Ko-fi–
  6. Stan Store–
  7. Fourthwall–
  8. Hypefy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CreatorsJet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beacons3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passionfroot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ko-fi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stan Store0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fourthwall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hypefy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator media kit platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Kitly or Ko-fi more popular in search?

This chart shows how often people search Google for Kitly and Ko-fi by name. Each line represents a brand's share of searches for all eight creator media kit platforms we track, month by month, from English-language searches worldwide.

Kitly and Ko-fi among creator media kit platforms worldwide, by month

Share of searches by month for Ko-fi, Kitly. The figures are in the table below the chart.

View monthly share of searches table
MonthKo-fiStan StoreBeaconsFourthwallPassionfrootHypefyKitlyCreatorsJet
Oct 202555.3%20.8%14.2%9.1%0.23%0.29%0.11%0.03%
Nov 202553.7%20.2%16.6%8.8%0.23%0.29%0.09%0.03%
Dec 202554.1%19.6%16.7%8.9%0.29%0.23%0.09%0.03%
Jan 202653.7%20.2%16.7%8.8%0.28%0.19%0.07%0.03%
Feb 202650.8%19.2%19.2%10.2%0.27%0.21%0.08%0.04%
Mar 202644.5%16.8%13.8%24.4%0.23%0.19%0.06%0.05%
Apr 202655.4%17.8%17.1%9.1%0.29%0.19%0.07%0.04%
May 202655.3%17.8%17.1%9.1%0.36%0.29%0.07%0.04%
Jun 202660.1%15.8%15.3%8.1%0.32%0.26%0.08%0.04%
Jul 202658.8%15.5%14.9%9.7%0.71%0.31%0.08%0.05%
Aug 202657%15%17.8%9.4%0.56%0.2%0.09%0.04%
Sep 202658.9%15.5%15%9.7%0.58%0.31%0.08%0.05%

How has the Kitly and Ko-fi comparison changed over the last 12 months?

3 findings
  • Ko-fi was ahead of Kitly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kitly’s share of searches among creator media kit platforms worldwide moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Ko-fi’s share of searches among creator media kit platforms worldwide moved from 55.3% to 58.9%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for creator media kit platforms worldwide in September 2026?

2 changes

  1. In September 2026, Ko-fi gained share of searches among creator media kit platforms worldwide, from 57% to 58.9%.

  2. Estimated monthly branded searches for Kitly worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kitly’s and Ko-fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kitly

1 branded search term

  • kitly

Ko-fi

1 branded search term

  • kofi

How the Brand Demand Index is measured

Other head-to-heads among creator media kit platforms

Creator with pink hair and a pink jacket

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