Digital product sales platforms:Which are searched most?
In August 2026, Gumroad was the most searched among digital product sales platforms worldwide, with an estimated 823K branded searches and 63.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gumroad63.4%Payhip28.4%
Lemon Squeezy7%
Sellfy0.99%
SendOwl0.28%
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Share of SearchLeaderboard
Compare platforms for selling downloadable products and licences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gumroad, Payhip, Lemon Squeezy. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Payhip | Lemon Squeezy | Sellfy | SendOwl |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 21% | 5.2% | 2.9% | 0.84% |
| Nov 2025 | 69.4% | 20.7% | 6.2% | 2.9% | 0.83% |
| Dec 2025 | 71.1% | 21.2% | 5.2% | 2% | 0.47% |
| Jan 2026 | 73.8% | 18.2% | 5.5% | 2.1% | 0.49% |
| Feb 2026 | 73.1% | 17.9% | 6.6% | 2.1% | 0.39% |
| Mar 2026 | 69.3% | 20.7% | 7.6% | 1.9% | 0.37% |
| Apr 2026 | 69.6% | 20.8% | 7.7% | 1.6% | 0.37% |
| May 2026 | 69.8% | 20.9% | 7.7% | 1.3% | 0.37% |
| Jun 2026 | 66.9% | 24.5% | 7.4% | 1% | 0.29% |
| Jul 2026 | 66.9% | 24.5% | 7.4% | 1% | 0.24% |
| Aug 2026 | 63.4% | 28.4% | 7% | 0.99% | 0.28% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 823K | 0% | -3.5 points | |
| 2, held 2nd | 28.4% | 368K | +22.3% | +3.9 points | |
| 3, held 3rd | 7% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 0.99% | 12.8K | +1% | 0 points | |
| 5, held 5th | 0.28% | 3.6K | +24.1% | 0 points |
1.
Gumroad63.4%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.5 points.
2.
28.4%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.9 points.
7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Sellfy0.99%
Held 4th. 12.8K estimated branded searches, +1% vs prior month. Share 0 points.
5.
SendOwl0.28%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among digital product sales platforms worldwide?
5 brands
In August 2026, Gumroad was the most searched among digital product sales platforms worldwide, with an estimated 823K branded searches and 63.4% estimated Share of Search within this set. Payhip is in 2nd place, 35.1 percentage points behind at 28.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gumroad | 70.1% → 63.4% | 73.8%Jan 2026 | 63.4%Aug 2026 | 1st |
| Payhip | 21% → 28.4% | 28.4%Aug 2026 | 17.9%Feb 2026 | 2nd |
| Lemon Squeezy | 5.2% → 7% | 7.7%May 2026 | 5.2%Oct 2025 | 3rd |
| Sellfy | 2.9% → 0.99% | 2.9%Oct 2025 | 0.99%Aug 2026 | 4th |
| SendOwl | 0.84% → 0.28% | 0.84%Oct 2025 | 0.24%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among digital product sales platforms worldwide decreased from 70.1% to 63.4%.
- Across the 11 months ending August 2026, Payhip’s estimated Share of Search among digital product sales platforms worldwide increased from 21% to 28.4%.
- Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among digital product sales platforms worldwide increased from 5.2% to 7%.
- Across the 11 months ending August 2026, Sellfy’s estimated Share of Search among digital product sales platforms worldwide decreased from 2.9% to 0.99%.
- Across the 11 months ending August 2026, SendOwl’s estimated Share of Search among digital product sales platforms worldwide decreased from 0.84% to 0.28%.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among digital product sales platforms worldwide peaked at 73.8% in January 2026 and was lowest at 63.4% in August 2026.
- Across the 11 months ending August 2026, Payhip’s estimated Share of Search among digital product sales platforms worldwide peaked at 28.4% in August 2026 and was lowest at 17.9% in February 2026.
- Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among digital product sales platforms worldwide peaked at 7.7% in May 2026 and was lowest at 5.2% in October 2025.
How did search popularity change for digital product sales platforms worldwide in August 2026?
5 changes
In August 2026, Payhip gained estimated Share of Search among digital product sales platforms worldwide, from 24.5% to 28.4%.
In August 2026, Gumroad lost estimated Share of Search among digital product sales platforms worldwide, from 66.9% to 63.4%.
Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
Estimated monthly branded searches for SendOwl worldwide fell 55.6% over 11 measured months, from 8.1K to 3.6K in August 2026.
Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.
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