Gumroad vs Ko-fi:Which is searched more?
In September 2026, Ko-fi had more branded searches than Gumroad among digital product sales platforms worldwide. Ko-fi had about 1.1 million branded searches, while Gumroad had 673,000. Ko-fi made up 46.4% of all digital product sales platform searches we track, and Gumroad accounted for 28.4%. These are worldwide searches for English-language branded terms.
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Is Gumroad or Ko-fi more popular in search?
Compare platforms for selling downloadable products and licences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ko-fi, Gumroad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ko-fi | Gumroad | Payhip | Stan Store | Lemon Squeezy | Podia | Sellfy | SendOwl |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 32.2% | 9.6% | 8.1% | 2.4% | 2.9% | 1.3% | 0.39% |
| Nov 2025 | 42.9% | 32.1% | 9.6% | 8.1% | 2.9% | 2.9% | 1.3% | 0.39% |
| Dec 2025 | 39.7% | 36.3% | 10.8% | 7.2% | 2.7% | 2.2% | 0.98% | 0.24% |
| Jan 2026 | 40.4% | 36.7% | 9% | 7.6% | 2.7% | 2.2% | 1% | 0.24% |
| Feb 2026 | 40.1% | 36.7% | 9% | 7.6% | 3.3% | 2.2% | 0.99% | 0.2% |
| Mar 2026 | 43.3% | 32.4% | 9.7% | 8.1% | 3.6% | 1.9% | 0.87% | 0.17% |
| Apr 2026 | 43.9% | 32.8% | 9.8% | 7% | 3.6% | 2% | 0.72% | 0.18% |
| May 2026 | 43.9% | 32.9% | 9.8% | 7.1% | 3.6% | 2% | 0.59% | 0.18% |
| Jun 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.14% |
| Jul 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.11% |
| Aug 2026 | 42.5% | 31.8% | 14.2% | 5.6% | 3.5% | 1.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 28.4% | 12.7% | 6.1% | 3.8% | 2.1% | 0.42% | 0.12% |
How has the Gumroad and Ko-fi comparison changed over the last 12 months?
3 findings
- Ko-fi was ahead of Gumroad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumroad’s share of searches among digital product sales platforms worldwide moved from 32.2% to 28.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Ko-fi’s share of searches among digital product sales platforms worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 900K to 1.1M.
How did search popularity change for digital product sales platforms worldwide in September 2026?
2 changes
In September 2026, Ko-fi gained share of searches among digital product sales platforms worldwide, from 42.5% to 46.4%.
In September 2026, Gumroad lost share of searches among digital product sales platforms worldwide, from 31.8% to 28.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gumroad’s and Ko-fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital product sales platforms
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