Ko-fi vs Payhip:Which is searched more?
In September 2026, Ko-fi had more branded searches than Payhip among digital product sales platforms worldwide. Ko-fi had about 1.1 million branded searches, while Payhip had 301,000. Ko-fi made up 46.4% of all digital product sales platform searches we track, and Payhip accounted for 12.7%. These are worldwide searches for English-language branded terms.
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Is Ko-fi or Payhip more popular in search?
Compare platforms for selling downloadable products and licences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ko-fi, Payhip. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ko-fi | Gumroad | Payhip | Stan Store | Lemon Squeezy | Podia | Sellfy | SendOwl |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 32.2% | 9.6% | 8.1% | 2.4% | 2.9% | 1.3% | 0.39% |
| Nov 2025 | 42.9% | 32.1% | 9.6% | 8.1% | 2.9% | 2.9% | 1.3% | 0.39% |
| Dec 2025 | 39.7% | 36.3% | 10.8% | 7.2% | 2.7% | 2.2% | 0.98% | 0.24% |
| Jan 2026 | 40.4% | 36.7% | 9% | 7.6% | 2.7% | 2.2% | 1% | 0.24% |
| Feb 2026 | 40.1% | 36.7% | 9% | 7.6% | 3.3% | 2.2% | 0.99% | 0.2% |
| Mar 2026 | 43.3% | 32.4% | 9.7% | 8.1% | 3.6% | 1.9% | 0.87% | 0.17% |
| Apr 2026 | 43.9% | 32.8% | 9.8% | 7% | 3.6% | 2% | 0.72% | 0.18% |
| May 2026 | 43.9% | 32.9% | 9.8% | 7.1% | 3.6% | 2% | 0.59% | 0.18% |
| Jun 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.14% |
| Jul 2026 | 43.6% | 32.6% | 11.9% | 5.7% | 3.6% | 2% | 0.48% | 0.11% |
| Aug 2026 | 42.5% | 31.8% | 14.2% | 5.6% | 3.5% | 1.9% | 0.47% | 0.14% |
| Sep 2026 | 46.4% | 28.4% | 12.7% | 6.1% | 3.8% | 2.1% | 0.42% | 0.12% |
How has the Ko-fi and Payhip comparison changed over the last 12 months?
3 findings
- Ko-fi was ahead of Payhip in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ko-fi’s share of searches among digital product sales platforms worldwide moved from 43.1% to 46.4%, and its estimated monthly branded searches moved from 900K to 1.1M.
- Across the 12 months ending September 2026, Payhip’s share of searches among digital product sales platforms worldwide moved from 9.6% to 12.7%, and its estimated monthly branded searches moved from 201K to 301K.
How did search popularity change for digital product sales platforms worldwide in September 2026?
2 changes
In September 2026, Ko-fi gained share of searches among digital product sales platforms worldwide, from 42.5% to 46.4%.
In September 2026, Payhip lost share of searches among digital product sales platforms worldwide, from 14.2% to 12.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ko-fi’s and Payhip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital product sales platforms
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