Brandwave

Gumroad vs MagicLinks:Which is more popular?

In September 2026, Gumroad had more branded searches than MagicLinks among creator commerce platforms worldwide. Gumroad had about 673,000 branded searches, while MagicLinks had 720. Gumroad made up 49.4% of all creator commerce platform searches we track, and MagicLinks accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Gumroad appeared in two of the five answers and MagicLinks in none.

Among creator commerce platforms worldwide in September 2026

Who do people search for more?

Gumroad, about 935 searches for every 1 for MagicLinks

Gumroad 673K searchesMagicLinks 720 searches

Who does AI mention more?

Gumroad, mentioned in 2 of 5 answers, MagicLinks in 0

Gumroad in 2 of 5MagicLinks in 0 of 5

Who does AI recommend more?

Gumroad, the only one of the two named

Gumroad first in 2MagicLinks never named

Follow Gumroad vs MagicLinks and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gumroad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MagicLinks did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Fourthwall2nd
  3. LTK3rd
  4. ShopMy4th
  5. Gumroad5th
  6. Beacons6th
  7. Levanta–
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms?”

    1. 1Stan Store
    2. 2Fourthwall
    3. 3Gumroad
    4. 4LTK
    5. 5Beacons

  • Asked ChatGPT

    “What's the best creator commerce platform for affiliate product sales?”

    1. 1ShopMy
    2. 2LTK
    3. 3Beacons

  • Searched Google, AI Overview

    “creator commerce platforms”

    1. Searched Google, AI Overview

      “affiliate commerce platform”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Gumroad or MagicLinks more popular in search?

      This chart shows how often people search Google for Gumroad and MagicLinks by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from English-language searches worldwide.

      Gumroad and MagicLinks among creator commerce platforms worldwide, by month

      Share of searches by month for Gumroad, MagicLinks. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGumroadLTKStan StoreBeaconsShopMyFourthwallLevantaSovrn CommerceMagicLinks
      Oct 202548.1%18.9%12.1%8.3%5.3%5.3%1.9%0.06%0.07%
      Nov 202546.8%18.6%11.8%9.7%6.3%5.1%1.6%0.05%0.07%
      Dec 202554.5%14.3%10.8%9.2%4.9%4.9%1.2%0.05%0.06%
      Jan 202656.6%10.4%11.7%9.7%5.1%5.1%1.3%0.05%0.05%
      Feb 202654.8%10%11.3%11.3%5%6%1.5%0.05%0.06%
      Mar 202645.7%10%11.5%9.4%5.1%16.7%1.5%0.05%0.05%
      Apr 202652.1%11.4%11.2%10.8%7%5.7%1.7%0.05%0.06%
      May 202649.6%15.6%10.7%10.2%6.7%5.5%1.6%0.05%0.05%
      Jun 202651.3%16.1%9%8.7%8.5%4.6%1.7%0.05%0.04%
      Jul 202654.4%9.9%9.6%9.2%9%6%1.8%0.07%0.07%
      Aug 202653.3%9.7%9.4%11.1%8.8%5.9%1.8%0.06%0.05%
      Sep 202649.4%11%10.6%10.3%10%6.6%2%0.1%0.05%

      How has the Gumroad and MagicLinks comparison changed over the last 12 months?

      3 findings

      How did search popularity change for creator commerce platforms worldwide in September 2026?

      2 changes

      1. In September 2026, Gumroad lost share of searches among creator commerce platforms worldwide, from 53.3% to 49.4%.

      2. Estimated monthly branded searches for MagicLinks worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Gumroad’s and MagicLinks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Gumroad

      1 branded search term

      • gumroad

      MagicLinks

      1 branded search term

      • magiclinks

      How the Brand Demand Index is measured

      Other head-to-heads among creator commerce platforms

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free