Brandwave

Merchant of record platforms:Which brands are most popular in search?

In August 2026, Gumroad was the most searched among merchant of record platforms worldwide, with an estimated 823K branded searches and 88.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gumroad88.3%
  2. Lemon Squeezy9.7%
  3. FastSpring1.6%
  4. Digital River0.31%
  5. Paddle0.05%

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Share of SearchLeaderboard

Compare the platforms that sell software and handle tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among merchant of record platforms worldwide, by month

Share of Search by month for Gumroad, Lemon Squeezy. The figures are in the table below the chart.

View monthly share of search table
MonthGumroadLemon SqueezyFastSpringDigital RiverPaddle
Oct 202590.1%6.6%2.4%0.72%0.08%
Nov 202589%8%2.4%0.58%0.06%
Dec 202591.1%6.7%1.6%0.49%0.05%
Jan 202691.2%6.7%1.6%0.4%0.05%
Feb 202689.8%8.1%1.6%0.39%0.06%
Mar 202687.9%9.7%1.9%0.47%0.06%
Apr 202688.3%9.7%1.6%0.39%0.06%
May 202688.3%9.7%1.6%0.31%0.06%
Jun 202688.3%9.7%1.6%0.31%0.06%
Jul 202688.3%9.7%1.6%0.31%0.06%
Aug 202688.3%9.7%1.6%0.31%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gumroad

    88.3%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lemon Squeezy

    9.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.FastSpring

    1.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Digital River

    0.31%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Paddle

    0.05%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among merchant of record platforms worldwide?

In August 2026, Gumroad was the most searched among merchant of record platforms worldwide, with an estimated 823K branded searches and 88.3% estimated Share of Search within this set. Lemon Squeezy is in 2nd place, 78.6 percentage points behind at 9.7% Share of Search.

Global merchant of record platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gumroad90.1% → 88.3%91.2%Jan 202687.9%Mar 20261st
Lemon Squeezy6.6% → 9.7%9.7%Aug 20266.6%Oct 20252nd
FastSpring2.4% → 1.6%2.4%Oct 20251.6%Apr 20263rd
Digital River0.72% → 0.31%0.72%Oct 20250.31%May 20264th
Paddle0.08% → 0.05%0.08%Oct 20250.05%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide decreased from 90.1% to 88.3%.
  • Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among merchant of record platforms worldwide increased from 6.6% to 9.7%.
  • Across the 11 months ending August 2026, FastSpring’s estimated Share of Search among merchant of record platforms worldwide decreased from 2.4% to 1.6%.
  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide peaked at 91.2% in January 2026 and was lowest at 87.9% in March 2026.
  • Across the 11 months ending August 2026, Digital River and Paddle held steady: their estimated Share of Search among merchant of record platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for merchant of record platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Gumroad worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.

  3. Estimated monthly branded searches for Digital River worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for Paddle worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  5. Estimated monthly branded searches for FastSpring worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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