Cleverbridge vs Gumroad:Which is more popular?
In September 2026, Gumroad had more branded searches than Cleverbridge among merchant of record platforms worldwide. Gumroad had about 673,000 branded searches, while Cleverbridge had 22,200. Gumroad made up 82.2% of all merchant of record platform searches we track, and Cleverbridge accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about merchant of record platforms, Cleverbridge appeared in two of the five answers and Gumroad in none.
Who do people search for more?
Gumroad, about 30 searches for every 1 for Cleverbridge
Who does AI mention more?
Cleverbridge, mentioned in 2 of 5 answers, Gumroad in 0
Who does AI recommend more?
Cleverbridge, the only one of the two named
Follow Cleverbridge vs Gumroad and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top merchant of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cleverbridge was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Gumroad did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Paddle1st
Lemon Squeezy2nd
FastSpring3rd
Polar4th
PayPro Global5th- Cleverbridge6th
- Gumroad–
- Digital River–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lemon Squeezy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FastSpring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paddle5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cleverbridge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Polar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PayPro Global2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumroad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Digital River0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about merchant of record platforms
5 answers
Asked ChatGPT
“Which merchant of record platform should I use?”
Asked ChatGPT
“What are the best merchant of record platforms?”
Asked ChatGPT
“What's the best merchant of record platform for software sales?”
Searched Google, AI Overview
“merchant of record platforms”
Searched Google, AI Overview
“best merchant of record”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cleverbridge or Gumroad more popular in search?
This chart shows how often people search Google for Cleverbridge and Gumroad by name. Each line represents a brand's share of searches for all eight merchant of record platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Gumroad, Cleverbridge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gumroad | Lemon Squeezy | Cleverbridge | FastSpring | Polar | PayPro Global | Digital River | Paddle |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 6.2% | 4.1% | 2.3% | 1.5% | 1% | 0.68% | 0.04% |
| Nov 2025 | 83.7% | 7.5% | 3.4% | 2.3% | 1.5% | 1% | 0.55% | 0.04% |
| Dec 2025 | 86.6% | 6.4% | 2.9% | 1.6% | 1.3% | 0.85% | 0.46% | 0.04% |
| Jan 2026 | 87% | 6.4% | 2.4% | 1.6% | 1.3% | 0.86% | 0.38% | 0.05% |
| Feb 2026 | 85.2% | 7.7% | 2.8% | 1.5% | 1.3% | 1% | 0.37% | 0.13% |
| Mar 2026 | 83.4% | 9.2% | 2.7% | 1.8% | 1.2% | 1% | 0.45% | 0.19% |
| Apr 2026 | 84.1% | 9.3% | 2.8% | 1.5% | 1% | 0.83% | 0.37% | 0.13% |
| May 2026 | 84.6% | 9.3% | 2.3% | 1.5% | 1% | 0.83% | 0.3% | 0.16% |
| Jun 2026 | 84.6% | 9.3% | 2.3% | 1.5% | 1% | 0.83% | 0.3% | 0.16% |
| Jul 2026 | 84.8% | 9.3% | 2.3% | 1.5% | 0.83% | 0.83% | 0.3% | 0.13% |
| Aug 2026 | 84.6% | 9.3% | 2.3% | 1.5% | 1% | 0.83% | 0.3% | 0.1% |
| Sep 2026 | 82.2% | 11.1% | 2.7% | 1.8% | 0.99% | 0.81% | 0.35% | 0.11% |
How has the Cleverbridge and Gumroad comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Cleverbridge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cleverbridge’s share of searches among merchant of record platforms worldwide moved from 4.1% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Gumroad’s share of searches among merchant of record platforms worldwide moved from 84.2% to 82.2%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for merchant of record platforms worldwide in September 2026?
2 changes
In September 2026, Gumroad lost share of searches among merchant of record platforms worldwide, from 84.6% to 82.2%.
Estimated monthly branded searches for Cleverbridge worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cleverbridge’s and Gumroad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cleverbridge
1 branded search term
- cleverbridge
Gumroad
1 branded search term
- gumroad
Other head-to-heads among merchant of record platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.