Gumroad vs Paddle:Which is more popular by branded search?
In August 2026, Gumroad had more branded searches than Paddle among merchant of record platforms worldwide. Gumroad was estimated to have 823K branded searches compared to Paddle’s 480, and held an 88.3% Share of Search versus Paddle’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gumroad or Paddle?
Compare the platforms that sell software and handle tax. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gumroad, Paddle. The figures are in the table below the chart.
View monthly share of search table
| Month | Gumroad | Lemon Squeezy | FastSpring | Digital River | Paddle |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 6.6% | 2.4% | 0.72% | 0.08% |
| Nov 2025 | 89% | 8% | 2.4% | 0.58% | 0.06% |
| Dec 2025 | 91.1% | 6.7% | 1.6% | 0.49% | 0.05% |
| Jan 2026 | 91.2% | 6.7% | 1.6% | 0.4% | 0.05% |
| Feb 2026 | 89.8% | 8.1% | 1.6% | 0.39% | 0.06% |
| Mar 2026 | 87.9% | 9.7% | 1.9% | 0.47% | 0.06% |
| Apr 2026 | 88.3% | 9.7% | 1.6% | 0.39% | 0.06% |
| May 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.06% |
| Jun 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.06% |
| Jul 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.06% |
| Aug 2026 | 88.3% | 9.7% | 1.6% | 0.31% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Gumroad and Paddle comparison changed over the last 12 months?
3 findings
- Gumroad was ahead of Paddle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among merchant of record platforms worldwide moved from 90.1% to 88.3%, and its estimated monthly branded searches moved from 673K to 823K.
- Across the 11 months ending August 2026, Paddle’s estimated Share of Search among merchant of record platforms worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for merchant of record platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Gumroad’s and Paddle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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