Brandwave

Creator storefront platforms:Which brands are most popular in search?

In August 2026, Gumroad was the most searched among creator storefront platforms worldwide, with an estimated 823K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gumroad50.9%
  2. Payhip22.8%
  3. Beacons11.3%
  4. Stan Store9.4%
  5. Lemon Squeezy5.6%

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Share of SearchLeaderboard

Compare platforms creators use to sell products and digital goods from one storefront. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creator storefront platforms worldwide, by month

Share of Search by month for Gumroad, Payhip, Beacons, Stan Store, Lemon Squeezy. The figures are in the table below the chart.

View monthly share of search table
MonthGumroadPayhipBeaconsStan StoreLemon Squeezy
Oct 202554.9%16.4%10.1%14.6%4%
Nov 202553.4%16%11.8%14.1%4.8%
Dec 202556.8%17%10.2%11.8%4.2%
Jan 202658.1%14.3%10.6%12.7%4.3%
Feb 202656.5%13.8%12.4%12.2%5.1%
Mar 202652.9%15.8%11.7%13.9%5.8%
Apr 202653.9%16.1%11.9%12.1%5.9%
May 202654%16.1%11.8%12.1%5.9%
Jun 202654.3%19.9%9.9%10%6%
Jul 202654.3%19.9%9.8%10.1%6%
Aug 202650.9%22.8%11.3%9.4%5.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gumroad

    50.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Payhip

    22.8%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  3. 3.Beacons

    11.3%

    Moved from 4th to 3rd. 182K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Stan Store

    9.4%

    Moved from 3rd to 4th. 152K estimated branded searches, -0.31% vs prior month. Share -0.7 points.

  5. 5.Lemon Squeezy

    5.6%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among creator storefront platforms worldwide?

In August 2026, Gumroad was the most searched among creator storefront platforms worldwide, with an estimated 823K branded searches and 50.9% estimated Share of Search within this set. Payhip is in 2nd place, 28.2 percentage points behind at 22.8% Share of Search.

Global creator storefront platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gumroad54.9% → 50.9%58.1%Jan 202650.9%Aug 20261st
Payhip16.4% → 22.8%22.8%Aug 202613.8%Feb 20262nd
Beacons10.1% → 11.3%12.4%Feb 20269.8%Jul 20264th → 3rd
Stan Store14.6% → 9.4%14.6%Oct 20259.4%Aug 20263rd → 4th
Lemon Squeezy4% → 5.6%6%Jul 20264%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide decreased from 54.9% to 50.9%.
  • Across the 11 months ending August 2026, Payhip’s estimated Share of Search among creator storefront platforms worldwide increased from 16.4% to 22.8%.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among creator storefront platforms worldwide increased from 10.1% to 11.3%.
  • Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among creator storefront platforms worldwide decreased from 14.6% to 9.4%.
  • Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among creator storefront platforms worldwide increased from 4% to 5.6%.
  • Across the 11 months ending August 2026, Gumroad’s estimated Share of Search among creator storefront platforms worldwide peaked at 58.1% in January 2026 and was lowest at 50.9% in August 2026.
  • Across the 11 months ending August 2026, Payhip’s estimated Share of Search among creator storefront platforms worldwide peaked at 22.8% in August 2026 and was lowest at 13.8% in February 2026.
  • Across the 11 months ending August 2026, Beacons’ estimated Share of Search among creator storefront platforms worldwide peaked at 12.4% in February 2026 and was lowest at 9.8% in July 2026.
  • Across the 11 months ending August 2026, Lemon Squeezy’s estimated Share of Search among creator storefront platforms worldwide peaked at 6% in July 2026 and was lowest at 4% in October 2025.
  • Across the 11 months ending August 2026, Beacons rose from 4th to 3rd among creator storefront platforms worldwide.
  • Across the 11 months ending August 2026, Stan Store fell from 3rd to 4th among creator storefront platforms worldwide.

How did search popularity change for creator storefront platforms worldwide in August 2026?

  1. In August 2026, Beacons overtook Stan Store to rank 3rd among creator storefront platforms worldwide, at 11.3%.

  2. In August 2026, Payhip gained estimated Share of Search among creator storefront platforms worldwide, from 19.9% to 22.8%.

  3. In August 2026, Gumroad lost estimated Share of Search among creator storefront platforms worldwide, from 54.3% to 50.9%.

  4. In August 2026, Stan Store lost estimated Share of Search among creator storefront platforms worldwide, from 10.1% to 9.4%.

  5. Estimated monthly branded searches for Lemon Squeezy worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.

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