Brandwave

How popular isFourthwall?

In September 2026, people searched for Fourthwall by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 6.3% of all global creator storefront platform searches, placing Fourthwall fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about creator storefront platforms, Fourthwall appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Fourthwall is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. GumroadShare of searches 46.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  2. PayhipShare of searches 20.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. Stan StoreShare of searches 10%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. BeaconsShare of searches 9.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. FourthwallShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top creator storefront platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fourthwall was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fourthwall is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Beacons2nd
  3. Fourthwall3rd
  4. Gumroad4th
  5. Payhip5th
  6. Lemon Squeezy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stan Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beacons3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fourthwall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Payhip1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lemon Squeezy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator storefront platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creator storefront platforms compete with Fourthwall?

Fourthwall against creator storefront platforms worldwide, by month

Share of searches by month for Gumroad, Payhip, Stan Store, Beacons, Fourthwall, Lemon Squeezy. The figures are in the table below the chart.

View monthly share of searches table
MonthGumroadPayhipStan StoreBeaconsFourthwallLemon Squeezy
Oct 202552.5%15.7%13.2%9%5.8%3.9%
Nov 202551.1%15.3%12.9%10.6%5.6%4.6%
Dec 202554.6%16.3%10.8%9.2%4.9%4%
Jan 202655.9%13.8%11.6%9.6%5.1%4.1%
Feb 202653.9%13.2%11.1%11.1%5.9%4.8%
Mar 202644.8%13.4%11.3%9.2%16.4%4.9%
Apr 202651.5%15.4%11.1%10.6%5.7%5.7%
May 202651.5%15.4%11.1%10.6%5.7%5.7%
Jun 202652.3%19.1%9.2%8.9%4.7%5.8%
Jul 202651.8%18.9%9.1%8.7%5.7%5.7%
Aug 202648.7%21.8%8.6%10.2%5.4%5.4%
Sep 202646.8%20.9%10%9.7%6.3%6.3%

  1. 1.Gumroad

    46.8%

    Held 1st. 673K estimated branded searches, -18.2% vs prior month. Share -2 points.

  2. 2.Payhip

    20.9%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  3. 3.Stan Store

    10%

    Moved from 4th to 3rd. 144K estimated branded searches, -0.25% vs prior month. Share +1.5 points.

  4. 4.Beacons

    9.7%

    Moved from 3rd to 4th. 140K estimated branded searches, -18.6% vs prior month. Share -0.5 points.

  5. 5.Fourthwall

    6.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Lemon Squeezy

    6.3%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

Compare popularity between Fourthwall and its closest rivals

Every comparison with Fourthwall

34 comparisons

How has branded search demand for Fourthwall changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fourthwall worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Fourthwall’s share of searches among creator storefront platforms worldwide increased from 5.8% to 6.3%.
  • Across the 12 months ending September 2026, Fourthwall’s share of searches among creator storefront platforms worldwide peaked at 16.4% in March 2026 and was lowest at 4.7% in June 2026.

How did search popularity change for creator storefront platforms worldwide in September 2026?

6 changes

  1. In September 2026, Stan Store overtook Beacons to rank 3rd among creator storefront platforms worldwide, with 10% of the searches.

  2. In September 2026, Fourthwall gained share of searches among creator storefront platforms worldwide, from 5.4% to 6.3%.

  3. In September 2026, Lemon Squeezy gained share of searches among creator storefront platforms worldwide, from 5.4% to 6.3%.

  4. In September 2026, Gumroad lost share of searches among creator storefront platforms worldwide, from 48.7% to 46.8%.

  5. In September 2026, Payhip lost share of searches among creator storefront platforms worldwide, from 21.8% to 20.9%.

  6. Estimated monthly branded searches for Beacons worldwide rose 20.9% over 12 measured months, from 116K to 140K in September 2026.

How are Fourthwall’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fourthwall’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fourthwall

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How the Brand Demand Index is measured

Where does Fourthwall compete?

Fourthwall is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Merch platforms5th of 71.3%Show ranking
Creator membership platforms5th of 91.4%Show ranking
Fan subscription platforms2nd of 52.6%Show ranking
Print on demand platforms5th of 93.9%Show ranking
Creator storefront platforms5th of 66.3%Shown above
Creator commerce platforms6th of 96.6%Show ranking
Creator media kit platforms4th of 89.7%Show ranking
Creator with pink hair and a pink jacket

Is Fourthwall your brand?

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