Brandwave

Beacons vs Fourthwall:Which is more popular?

In September 2026, Beacons had more branded searches than Fourthwall among creator storefront platforms worldwide. Beacons had about 140,000 branded searches, while Fourthwall had 90,500. Beacons made up 9.7% of all creator storefront platform searches we track, and Fourthwall accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about creator storefront platforms, Beacons appeared in three of the four answers and Fourthwall in two. Beacons was mentioned before Fourthwall in two out of three answers that named either.

Among creator storefront platforms worldwide in September 2026

Who do people search for more?

Beacons, about 54% more searches than Fourthwall

Beacons 140K searchesFourthwall 90.5K searches

Who does AI mention more?

Beacons, mentioned in 3 of 4 answers, Fourthwall in 2

Beacons in 3 of 4Fourthwall in 2 of 4

Who does AI recommend more?

Beacons, named ahead of Fourthwall in 2 of 3 answers

Beacons first in 2Fourthwall first in 1

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Top creator storefront platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Beacons was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fourthwall was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Beacons was listed before Fourthwall in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stan Store1st
  2. Beacons2nd
  3. Fourthwall3rd
  4. Gumroad4th
  5. Payhip5th
  6. Lemon Squeezy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gumroad4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stan Store3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beacons3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fourthwall2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Payhip1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lemon Squeezy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about creator storefront platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Beacons or Fourthwall more popular in search?

This chart shows how often people search Google for Beacons and Fourthwall by name. Each line represents a brand's share of searches for all six creator storefront platforms we track, month by month, from English-language searches worldwide.

Beacons and Fourthwall among creator storefront platforms worldwide, by month

Share of searches by month for Beacons, Fourthwall. The figures are in the table below the chart.

View monthly share of searches table
MonthGumroadPayhipStan StoreBeaconsFourthwallLemon Squeezy
Oct 202552.5%15.7%13.2%9%5.8%3.9%
Nov 202551.1%15.3%12.9%10.6%5.6%4.6%
Dec 202554.6%16.3%10.8%9.2%4.9%4%
Jan 202655.9%13.8%11.6%9.6%5.1%4.1%
Feb 202653.9%13.2%11.1%11.1%5.9%4.8%
Mar 202644.8%13.4%11.3%9.2%16.4%4.9%
Apr 202651.5%15.4%11.1%10.6%5.7%5.7%
May 202651.5%15.4%11.1%10.6%5.7%5.7%
Jun 202652.3%19.1%9.2%8.9%4.7%5.8%
Jul 202651.8%18.9%9.1%8.7%5.7%5.7%
Aug 202648.7%21.8%8.6%10.2%5.4%5.4%
Sep 202646.8%20.9%10%9.7%6.3%6.3%

How has the Beacons and Fourthwall comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Fourthwall took it in March 2026, Beacons took it in April 2026.
  • Across the 12 months ending September 2026, Beacons’ share of searches among creator storefront platforms worldwide moved from 9% to 9.7%, and its estimated monthly branded searches moved from 116K to 140K.
  • Across the 12 months ending September 2026, Fourthwall’s share of searches among creator storefront platforms worldwide moved from 5.8% to 6.3%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for creator storefront platforms worldwide in September 2026?

3 changes

  1. In September 2026, Stan Store overtook Beacons to rank 3rd among creator storefront platforms worldwide, with 10% of the searches.

  2. In September 2026, Fourthwall gained share of searches among creator storefront platforms worldwide, from 5.4% to 6.3%.

  3. Estimated monthly branded searches for Beacons worldwide rose 20.9% over 12 measured months, from 116K to 140K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Beacons’ and Fourthwall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beacons

6 branded search terms

  • ai beacons
  • Beacons AI
  • beacons ai app
  • beacons app
  • beacons media kit
  • beacons.ai

Fourthwall

1 branded search term

  • fourthwall

How the Brand Demand Index is measured

Other head-to-heads among creator storefront platforms

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