Fourthwall vs LTK:Which is more popular?
In September 2026, LTK had more branded searches than Fourthwall among creator commerce platforms worldwide. LTK had about 150,000 branded searches, while Fourthwall had 90,500. LTK made up 11% of all creator commerce platform searches we track, and Fourthwall accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Fourthwall and LTK each appeared in two of the five answers. Fourthwall was mentioned before LTK in two out of three answers.
Who do people search for more?
LTK, about 66% more searches than Fourthwall
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Fourthwall, named ahead of LTK in 2 of 3 answers
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Top creator commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fourthwall and LTK were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fourthwall was listed before LTK in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Stan Store1st- Fourthwall2nd
- LTK3rd
ShopMy4th
Gumroad5th
Beacons6th
Levanta–
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LTK2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stan Store2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ShopMy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use?”
Asked ChatGPT
“What are the best creator commerce platforms?”
Asked ChatGPT
“What's the best creator commerce platform for affiliate product sales?”
Searched Google, AI Overview
“creator commerce platforms”
Searched Google, AI Overview
“affiliate commerce platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fourthwall or LTK more popular in search?
This chart shows how often people search Google for Fourthwall and LTK by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for LTK, Fourthwall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gumroad | LTK | Stan Store | Beacons | ShopMy | Fourthwall | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 18.9% | 12.1% | 8.3% | 5.3% | 5.3% | 1.9% | 0.06% | 0.07% |
| Nov 2025 | 46.8% | 18.6% | 11.8% | 9.7% | 6.3% | 5.1% | 1.6% | 0.05% | 0.07% |
| Dec 2025 | 54.5% | 14.3% | 10.8% | 9.2% | 4.9% | 4.9% | 1.2% | 0.05% | 0.06% |
| Jan 2026 | 56.6% | 10.4% | 11.7% | 9.7% | 5.1% | 5.1% | 1.3% | 0.05% | 0.05% |
| Feb 2026 | 54.8% | 10% | 11.3% | 11.3% | 5% | 6% | 1.5% | 0.05% | 0.06% |
| Mar 2026 | 45.7% | 10% | 11.5% | 9.4% | 5.1% | 16.7% | 1.5% | 0.05% | 0.05% |
| Apr 2026 | 52.1% | 11.4% | 11.2% | 10.8% | 7% | 5.7% | 1.7% | 0.05% | 0.06% |
| May 2026 | 49.6% | 15.6% | 10.7% | 10.2% | 6.7% | 5.5% | 1.6% | 0.05% | 0.05% |
| Jun 2026 | 51.3% | 16.1% | 9% | 8.7% | 8.5% | 4.6% | 1.7% | 0.05% | 0.04% |
| Jul 2026 | 54.4% | 9.9% | 9.6% | 9.2% | 9% | 6% | 1.8% | 0.07% | 0.07% |
| Aug 2026 | 53.3% | 9.7% | 9.4% | 11.1% | 8.8% | 5.9% | 1.8% | 0.06% | 0.05% |
| Sep 2026 | 49.4% | 11% | 10.6% | 10.3% | 10% | 6.6% | 2% | 0.1% | 0.05% |
How has the Fourthwall and LTK comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fourthwall took it in March 2026, LTK took it in April 2026.
- Across the 12 months ending September 2026, Fourthwall’s share of searches among creator commerce platforms worldwide moved from 5.3% to 6.6%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, LTK’s share of searches among creator commerce platforms worldwide moved from 18.9% to 11%, and its estimated monthly branded searches moved from 264K to 150K.
How did search popularity change for creator commerce platforms worldwide in September 2026?
2 changes
In September 2026, LTK overtook Beacons to rank 2nd among creator commerce platforms worldwide, with 11% of the searches.
In September 2026, Fourthwall gained share of searches among creator commerce platforms worldwide, from 5.9% to 6.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fourthwall’s and LTK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fourthwall
1 branded search term
- fourthwall
LTK
2 branded search terms
- ltk
- ltk creator
Other head-to-heads among creator commerce platforms
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