ShopMy vs Stan Store:Which is searched more?
In September 2026, Stan Store had more branded searches than ShopMy among creator commerce platforms worldwide. Stan Store had about 144,000 branded searches, while ShopMy had 136,000. Stan Store made up 10.6% of all creator commerce platform searches we track, and ShopMy accounted for 10%. These are worldwide searches for English-language branded terms.
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Is ShopMy or Stan Store more popular in search?
Compare platforms that connect creator recommendations and affiliate content to product sales. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Stan Store, ShopMy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gumroad | LTK | Stan Store | Beacons | ShopMy | Fourthwall | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 18.9% | 12.1% | 8.3% | 5.3% | 5.3% | 1.9% | 0.06% | 0.07% |
| Nov 2025 | 46.8% | 18.6% | 11.8% | 9.7% | 6.3% | 5.1% | 1.6% | 0.05% | 0.07% |
| Dec 2025 | 54.5% | 14.3% | 10.8% | 9.2% | 4.9% | 4.9% | 1.2% | 0.05% | 0.06% |
| Jan 2026 | 56.6% | 10.4% | 11.7% | 9.7% | 5.1% | 5.1% | 1.3% | 0.05% | 0.05% |
| Feb 2026 | 54.8% | 10% | 11.3% | 11.3% | 5% | 6% | 1.5% | 0.05% | 0.06% |
| Mar 2026 | 45.7% | 10% | 11.5% | 9.4% | 5.1% | 16.7% | 1.5% | 0.05% | 0.05% |
| Apr 2026 | 52.1% | 11.4% | 11.2% | 10.8% | 7% | 5.7% | 1.7% | 0.05% | 0.06% |
| May 2026 | 49.6% | 15.6% | 10.7% | 10.2% | 6.7% | 5.5% | 1.6% | 0.05% | 0.05% |
| Jun 2026 | 51.3% | 16.1% | 9% | 8.7% | 8.5% | 4.6% | 1.7% | 0.05% | 0.04% |
| Jul 2026 | 54.4% | 9.9% | 9.6% | 9.2% | 9% | 6% | 1.8% | 0.07% | 0.07% |
| Aug 2026 | 53.3% | 9.7% | 9.4% | 11.1% | 8.8% | 5.9% | 1.8% | 0.06% | 0.05% |
| Sep 2026 | 49.4% | 11% | 10.6% | 10.3% | 10% | 6.6% | 2% | 0.1% | 0.05% |
How has the ShopMy and Stan Store comparison changed over the last 12 months?
3 findings
- Stan Store was ahead of ShopMy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ShopMy’s share of searches among creator commerce platforms worldwide moved from 5.3% to 10%, and its estimated monthly branded searches moved from 74.2K to 136K.
- Across the 12 months ending September 2026, Stan Store’s share of searches among creator commerce platforms worldwide moved from 12.1% to 10.6%, and its estimated monthly branded searches moved from 169K to 144K.
How did search popularity change for creator commerce platforms worldwide in September 2026?
2 changes
In September 2026, Stan Store overtook Beacons to rank 3rd among creator commerce platforms worldwide, with 10.6% of the searches.
In September 2026, ShopMy gained share of searches among creator commerce platforms worldwide, from 8.8% to 10%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using ShopMy’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ShopMy
2 branded search terms
- shopmy
- shopmy creator
Stan Store
6 branded search terms
- stan creator store
- Stan Store
- stan store app
- stan.store
- stanstore
- the stan store
Other head-to-heads among creator commerce platforms
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