How popular isGoogle Cloud in search?

In September 2026, there were an estimated 2.6M branded searches for Google Cloud worldwide which is up 16.4% over the last 12 months. Google Cloud holds 8.4% estimated Share of Search among cloud certifications worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Google Cloud compete?

Google Cloud is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Cloud certifications	2nd of 6	8.4%	Shown below
Cloud computing platforms	1st of 5	38.3%	Show ranking
Cloud hosting platforms	1st of 5	39.2%	Show ranking
AutoML platforms	1st of 5	79.2%	Show ranking

Which cloud certifications compete with Google Cloud?

Google Cloud against cloud certifications worldwide, by month

Month	Microsoft Copilot	Google Cloud	AWS	CompTIA	Linux Foundation	Cloudability
Oct 2025	81.1%	4.9%	13.3%	0.7%	0.07%	0.01%
Nov 2025	88.5%	5.4%	5.3%	0.63%	0.1%	0.01%
Dec 2025	87.5%	6.5%	5.2%	0.63%	0.14%	<0.01%
Jan 2026	87.4%	6.5%	5.2%	0.76%	0.12%	0.01%
Feb 2026	87.3%	6.8%	5.1%	0.73%	0.09%	0.01%
Mar 2026	87.3%	6.8%	5.2%	0.61%	0.08%	0.01%
Apr 2026	88.5%	6.5%	4.3%	0.62%	0.1%	0.01%
May 2026	89%	6%	4.3%	0.63%	0.08%	<0.01%
Jun 2026	87.1%	7.2%	5%	0.59%	0.09%	0.01%
Jul 2026	85.6%	7.8%	5.9%	0.58%	0.09%	0.01%
Aug 2026	84.3%	8.7%	6%	0.86%	0.09%	0.01%
Sep 2026	83.4%	8.4%	7.1%	1%	0.09%	0.01%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft Copilot Microsoft	83.4%	26.2M	+2.5%	-0.9 points
2, held 2nd	Google Cloud Google	8.4%	2.6M	-0.32%	-0.3 points
3, held 3rd	AWS	7.1%	2.2M	+22.4%	+1.1 points
4, held 4th	CompTIA	1%	316K	+21.1%	+0.1 points
5, held 5th	Linux Foundation	0.09%	27.1K	0%	0 points
6, held 6th	Cloudability IBM	0.01%	3.7K	+0.27%	0 points

1.Microsoft Copilot
83.4%
Held 1st. 26.2M estimated branded searches, +2.5% vs prior month. Share -0.9 points.
2.Google Cloud
8.4%
Held 2nd. 2.6M estimated branded searches, -0.32% vs prior month. Share -0.3 points.
3.AWS
7.1%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.1 points.
4.CompTIA
1%
Held 4th. 316K estimated branded searches, +21.1% vs prior month. Share +0.1 points.
5.Linux Foundation
0.09%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.Cloudability
0.01%
Held 6th. 3.7K estimated branded searches, +0.27% vs prior month. Share 0 points.

Compare search popularity between Google Cloud and its closest rivals

Every comparison with Google Cloud

14 comparisons

How has branded search demand for Google Cloud changed worldwide over the last 12 months?

4 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud worldwide rose from 2.3M to 2.6M.
Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud certifications worldwide increased from 4.9% to 8.4%.
Across the 12 months ending September 2026, Google Cloud’s estimated Share of Search among cloud certifications worldwide peaked at 8.7% in August 2026 and was lowest at 4.9% in October 2025.
Across the 12 months ending September 2026, Google Cloud rose from 3rd to 2nd among cloud certifications worldwide.

How did search popularity change for cloud certifications worldwide in September 2026?

5 changes

In September 2026, AWS gained estimated Share of Search among cloud certifications worldwide, from 6% to 7.1%.
In September 2026, Microsoft Copilot lost estimated Share of Search among cloud certifications worldwide, from 84.3% to 83.4%.
Estimated monthly branded searches for Google Cloud worldwide rose 16.4% over 12 measured months, from 2.3M to 2.6M in September 2026.
Estimated monthly branded searches for Cloudability worldwide fell 29.5% over 12 measured months, from 5.2K to 3.7K in September 2026.
Estimated monthly branded searches for Linux Foundation worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Google Cloud measured?

Brandwave collects information about searches that people make online using Google Cloud’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms